1. What was the location?
– Entrance of Brooklyn bridge walkway / bike path
2. Summarize what I saw and talked.
-People cross the road, watch information sign, ride bikes. Walk, talk, watch their smart phones. I asked to a lady, her name is Celia Caro, She said “It would be great if there’s pedestrian’s underpass or overpass to manage traffic around here.”
3. 4 personas.
Female. Lives Brooklyn. Long white hair. Thin. Short.
Interests : Childcare, cooking, saving money.
Problem : worried when her little daughter across the road. too many traffic.
Idea : Overpass for pedestrians.
Age : 26
Male. Lives Japan. Tourist. Tall. Black hair.
Interests : Internet, sightseeing, travel, food.
Problem : Lack of information.
Idea : More signs for tourists.
Age : 62
Female. Lives Manhattan, Short, brown hair.
Interests : Health, politics, pets.
Problem : hard to walk long way.
Idea : More benches and roofs.
Age : 19
Male. Lives Brooklyn. Tall. Black hair.
Interests : Extreme sports, Internet, video game.
Problem : Want water, snacks.
Idea : More snack bar and drinking fountains.
Obstacles on the way