Eva Machauf I COMD 3501 I OL01

Author: Alayna Hunte

Naming Article Response

The topic surrounding the article about the science of naming was very intriguing being as I had never read something related to this. A lot goes into the process to name products, starting with sometimes hiring someone specifically for the task, which I was not aware was a common thing. According to the article the pay for a name can range from $3,000 to $75,000. Another fact that stood out, is that the naming process can include sound testing and handwriting trials. This article definitely was helpful incite to have us start thinking about create names for the restaurant project. Restaurants usually put effort into naming each dish on their menu just as much as naming the business itself.


My name is Alayna, this is my third year at City Tech and I’m about 3 semesters away from finishing my bachelor’s degree in COMD. I am interested in advertising design and branding. Outside of school I enjoy using Photoshop to composite photography, while also designing logos and flyers for many of friends small brands. The Adobe programs I’ve used the most are Indesign, Photoshop, Premiere Pro, and Illustrator. My plans for the future are to continue freelancing until I get a job position at a design agency that works with multiple clients, or working for a multimedia fashion-related company.