When starting a logo design, the first thing a designer looks at is the name of the company and the sector they operate in. Depending on what the product is about, the designer can design a logo that figuratively represents the product. When the name of the product does not represent a tangible object, designers might need to go more abstract and use elements that suggest what the company’s sector is. Other times, the client has a clear idea of what they have in mind and might request certain elements in a logo. The logo does not always clearly show what the company is about and there might be a name for a subtitle to better explain the logo. For a restaurant, often times the restaurant name does not tell the customer what food they serve. The restaurant might include the cuisine in their name or subtitle to tell the customers what the kind of food they serve.

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