After reading the article I was very impressed at the fact that naming something is such a long process. It reminded me of the design process and how designers put a lot of time and energy into doing research to solve a design problem. In the case of naming I believe that the process is similar, there is research and lots of creative strategizing to come up with a name that will work for a brand. It definitely showed me that naming is just as important as design and has a huge impact on how we as consumers will remember and view a brand. A lot of the research and studies that go into this also reminds me a little bit of user interface and experience design. The studies that were discussed in the article made me consider the name for the restaurant project more in terms of how easy it is to pronounce and to remember. 

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