It is interesting to say the least when reading this article that talks about the difficulties and complications of naming things like products or companies. I have always found naming to be tricky because it is hard to come up with something that sounds right and fits but is also creative and different enough from other existing names. A name is something someone hears and makes a direct connection or correlation to what the name is representing. There are things to consider when naming like what letters and words convey that the product or company is or wants to be represented as like creating a name that sounds like or that symbolizes the company or product and a logo to go along with it. All aspects of linguistics and how fast or slow a word or letter sound is also important like the example of “fip” and “fop” in which fip sounds faster than fop or “The ‘D’ of Dasani water made it sound heavier. Leben says: ‘It doesn’t say ‘refreshing.’ It says ‘slow down,’ ‘cool off,’ ‘relax.’’” Sound symbolism and association is important to naming. There are also things like “Lingtwistics” which “deconstructs these naming ingredients, then reassembles them in unexpected ways.” When naming the restaurant in our projects, we would also have to consider all of these compilations that professionals face as well. Designing a logo, in similar ways, can be complicated as well since it has to also be different, unique, clever and also fit the name or the company.

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