Chapters to Read:
- Chapter 5: Media Basics
- Chapter 6: Print Basics
- Chapter 7: Broadcast Basics
Assignment Questions:
Chapter 5: Media Basics
- What are the key considerations advertisers must take into
Category: Assignments (Instructions)
Assignment 2 – Spring Break Assignment
Objective:
Use your break to sharpen your design eye, explore your surroundings, and get inspired by the everyday.
Assignment Overview:
Over spring break, your mission is to document and reflect … Continue
Assignment 1 (Part E) Turning your Print ad into a Integrated Advertising Campaign + Presentation.
This assignment challenges you to elevate traditional print advertisements by integrating immersive 360° elements into your campaign strategy. You will explore the dynamic synergy between static print media and interactive … Continue
READING Assignment : Hey Whipple, Squeeze This – Chapters 4 & 5
Reading Sections
- Chapter 4: “A Sharp Pencil Works Better: Process and Practice”
- Focuses on the creative process, work habits, and practical techniques for refining ideas.
- Discusses the importance of
Assignment 1 (Part D) Print Ad Design Round 1
Overview: The Print Ad Design Round 1 assignment is designed to challenge you to apply your knowledge of graphic design principles and techniques to create compelling and an effective print … Continue
Assignment 1 (Part C) Print Ad Headline Exercise
Objective: The Headline Writing Exercise aims to develop copywriting skills in creating effective and attention-grabbing headlines for various types of content. Students will explore five different headline types and generate … Continue
Assignment 1 Part B: Mood board + Refrences
Objective:
The objective of this assignment is to develop your ability to gather relevant visual references and inspiration for creating a print ad for a selected product. You will explore … Continue
Assignment 1 (Part A) – Print AD Creative Brief
Objective: The objective of this assignment is to help you understand and practice the essential elements of creating a creative brief for a print ad design. You will select a … Continue
Reading Assignment 2: Chapters 2 and 3
After completing the reading, students will reflect and analyze the main ideas and themes discussed in Chapters 2 and 3 of Hey Whipple Squeeze. They should consider how these concepts … Continue
Creative Exercise: Redo a Bad Print Ad
Objective:
The goal of this assignment is to select a poorly designed print advertisement, analyze its shortcomings, and then redesign it to improve its effectiveness. You will apply the principles … Continue
