This course focuses on how visual design is used to attract customers and enhance retail spaces. Students learn about color theory, lighting, store layouts, and product displays to create engaging shopping experiences. The course covers techniques for designing window and in-store displays in department stores, boutiques, malls, and other commercial spaces. Students will also explore how music, lighting, and visual effects influence consumer behavior. Hands-on projects include creating custom color wheels, analyzing real store displays, and developing professional presentation skills.