Communication Design Theory

COMD3504 - Section OL10 - Spring 2021

Page 4 of 24

Rough Ideas

abumiz. “Edward Said On Orientalism.” YouTube, YouTube, 28 Oct. 2012,

Emirbayer, Mustafa, and Matthew Desmond. The Racial Order. The University of Chicago Press, 2015.

Stoll, Julia. “U.S.: Race of Oscar Winning Directors 2019.” Statista, 4 May 2021,

tpiper. “Dove Evolution.” YouTube, YouTube, 6 Oct. 2006,

Assignment 12


Armstrong,Helen.”Graphic Design Theory.” Readings From the Field, p.87. ProQuest Ebook Central,


Heller, Steven. “Street Theater.” vol. Vol. 50, no. Issue 3, 1995, p29. EBSCO Host,

Heller,Steven. “Writing and Research for Graphic Designers.”A Designer’s Manual to Strategic Communication and Presentation, p.152. ProQuest Ebook Central,

Linder, Christoph, and Andrew Hussey. “Concepts and Practices of the Underground.” Essays on Cultural Resistance, Subversion, and Diversion, p. 18. JSTOR,

Walker-Kuhne, Donna. “Invitation to the Party.”Building Bridges to the Arts, Culture and Community, p.69. ProQuest Ebook Central,

Assignment 9 – Salome Mindiashvili

The terms I carefully had to define while reading Rhetoric of the Image by Roland Barthes:

The linguistic message, which is the caption, the copy, or the title, are two types of messages:
a) The denoted message, which is the literal meaning of the labels on the produce in this case the name of the company, Panzani.
b) The connoted message, which is the sociocultural and ‘personal’ associations drawn from the label or text. For example, the word ‘Panzani’ in the illustration connotes Italianicity.

Iconic Non-coded Messages: The literal Image or denoted message

Under coded iconic messages there are symbolic or connoted message

Anchorage is text that provides the link between the image and the context.

Relay is the interpretation of an image separate from the meaning of the text.

Jasmine Domena – Assignment 12

References 2021. How Advancements in Technology Have Influenced the Graphic Design Industry. [online] Available at: <> [Accessed 9 May 2021].

Helfand, Jessica. Dematerialization of Screen Space. 2001.

Manovich, Lev. Import/Export, or Design Workflow and Contemporary Aesthetics. 2008. 2021. Lev Manovich. [online] Available at: <> [Accessed 9 May 2021].

Mehmen, K., 2021. Behance. [online] Available at: <> [Accessed 9 May 2021].

StudyMoose. 2021. What Impact Have Digital Technologies Had on the Graphic Design Industry Free Essay Example. [online] Available at: <> [Accessed 9 May 2021].

Assignment 13 for May 17

It should be clear that final research projects are due on May 17. If any of the expectations or requirements are unclear, please refer to the  Guidelines, and/or email me:

There are 2 items to post before class on the 17th. They are:
(1) a PDF of your presentation. This should be the same document that you will use to deliver your presentation, exported from PowerPoint, InDesign, or whatever program you use to design it.
(2) your bibliography, also saved as a PDF. Remember, in addition to class readings, you must include 10 sources from library databases.

Both of these items can be uploaded as a single Post.

It sounds like we’ll have some very interesting presentations in the next couple of weeks. Please be ready to start promptly at 11:30 on the 17th!

Group Discussion and Assignment 11 _ ACrull

Group Discussion: Do you have a topic in mind for your presentation? –– Contrast of old and new using materials and how they are related to design.

What sort of design would you like to address, ie. graphic, industrial, architectural, advertising, etc.? –– Industrial and architectural.

Is there an ad, a design project, or the work of a particular designer that has recently been inspiring to you? –– A surfboard ad for Hayden Shapes. The designer Daniel Arsham created a version in his style, Eroded surfboard.

Have you completed any recent design projects that were particularly exciting or interesting? If so, did you view any examples or samples of related design work?–– For my info design class we are learning about wayfinding and exhibition graphics, this has helped me understand how to design physical space.

Have you seen any great design work in other studio or history courses this semester? –– yes and no, most of the design work being shared is student work.

Are there any particular social or political issues that have been important to you recently? Are you aware of any design that addresses these issues? –– Climate change is a big one for me. I have been paying attention to packaging. Two designs that address this issue are Lavazza Coffee. They partner with rainforest alliance and are recyclability conscious. As well as the soap brand Gelo, although they have a little more work to do with packaging their goal is to help the environment.

Which readings from this class have you found to be the most relevant or resonant? –– Many but specifically to my final topic, I plan to reference Manari, for his understanding of art and design having similarities and differences. As well as the Rodchenjo and Stepanova readings the concept of “artists relaxed with technology”, and Armstrong with his how design is the universal system.

Assignment 11: To my understanding according to Steven Heller, mainstream ideas originate from underground design. This relates to contemporary design because it encompasses multiple styles. Artist learns to draw from studying the form, but then making it your own. According to the reading, an example was turning something provocative like pornography into edgy allure for ads.

For my topic the division and contract will be between architecture and industrial design. Arsham’s design is influenced by his fine art (painting) background. In 1992 he almost lost his life, due to Hurricane Andrew. The power of nature sparked his creativity of combining both architecture and industrial design. He is now a multidisciplinary artist that uses different perspectives combining unusual materials. I believe that covid started his mainstream activity, because instagram is a world wide social media platform. He bridges old and new through sculptures and photography. Taking basketballs, camera, mirrors, surfboards, magazines, vhs, and turns them into new art but also functional design. As well as the company he started SNARKITECTURE, and relating those design choices to utilizing the whole space.

Warsh, Larry, editor. “Architecture.” Arsham-Isms, by Daniel Arsham, Princeton University Press, Princeton; Oxford, 2021, pp. 19–32. JSTOR, Accessed 3 May 2021.

Warsh, Larry, editor. “Past, Present, and Future.” Arsham-Isms, by Daniel Arsham, Princeton University Press, Princeton; Oxford, 2021, pp. 93–110. JSTOR, Accessed 3 May 2021.

England, Betsy. “Gray Matter: Daniel Arsham, Jonah Bokaer, and Judith Sánchez Ruíz’s REPLICA.” TDR (1988-), vol. 55, no. 1, 2011, pp. 149–152. JSTOR, Accessed 3 May 2021.

“[Daniel Arsham].” Issues in Science and Technology, vol. 26, no. 2, 2010, pp. 6–17. JSTOR, Accessed 3 May 2021.

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