COMD3504 - Section OL10 - Spring 2021

Author: Yan (Page 2 of 2)

Assignment 2

Language is the universal arbitrary and generational medium of communication that every person uses to deliver a message. Language can vary depending on many different factors and can be as mutable ( that has been or can be modified) or immutable. It’s a speechless speaking action that loses its freedom once a large group or society takes over it. In comparison with other forms of communication, the origins of language and its transformation are completely unpredictable.

Another form of communication related to language is symbols or icons. Symbols can mutate or change like language, and their impact can become universal and cultural once a mass starts to use it enough. Like any other medium, it has to be learned to understand its message. Sings are signifiers for its development where it can stay static and preserve the relationship with its meaning or idea expressed. This makes signifiers easier to be employed in general communication and graphic communication like a male or female restroom icon indicator or even a strong design that delivers a function regardless of not using words.

This success has been accomplished by the continuous evolution of this medium. It has changed design historically by its impact on people’s principles or beliefs like politics or even religion. Making design to shape mindsets according to the message being transmitted. Knowing this connection we can say that design can accomplish things that language cannot, for its ability to connect in a universal way. However, it doesn’t discard the trait that design depends on language as well, which can be noticeable in today’s culture. Design will go around the context of language to ensure its cultural impact I.e, gen Z language is not the same as millennials, and understanding this guarantees an easier outcome.

Assigment 1b

Design has unpredictably changed over time. What worked before might just be a different case today. A hundred years ago design was based on an artistic foundation that searched the meaning of client satisfaction and subjectivity through art and beauty. However, with the initiation of artists from the Bauhaus and Swiss schools, the design evolved into functionality and effectiveness rather than beauty which lead to a role change. Design is distinguishable from other fields for its profession and organization in the details and functionality to make life easier, happier and understandable.

It is not the case anymore for a designer to follow their own artistic instinct in a utopian creative road, but the reasoning to analyze and produce potential solutions to social problems with communication and utility with enhanced human interface. This means that designers have the responsibility to give the unsolvable theoretical questions a viable solution remarking its importance. At least technology has made this easier, by allowing designers to have a higher presence and exposure. Either they design for themselves or for enterprises, the impact is higher, easier and faster to produce. This also affects the way designers interact with each other leading to higher consciousness and creativity with the facility of sharing thoughts and ideas.

Although designers now have these amazing tools to get the task done successfully, the mist of the unknowledgeable still remains for many of us. Unrecognition is one of the problems that designers face especially with access to the internet where anything can be copied or stolen. It’s a designer’s problem and a designer’s responsibility to find a way to make this bearable. We have found our answer by standing together in our own community that critiques and motivate each other but also finds solutions.

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