Language is a bridge that connects people in communications. Language is something verbal, gesture, or written. Languages were unique compared to signs, symbols, and icons. Since you have to know the language that someone speaks or written to you for you to understand what the person is trying to say. Not only that we have to understand the language, we still need to understand the tone, the vocabulary (since words have different meanings) that they are talking to us as well. If we don’t then we will misunderstand. Also, there’s a ton of language in the world, which makes people harder to communicate with. Because of that signs and icons are being developed. To read the sign, you don’t have to understand that specific language, you can read and understand it even you are coming from another country. Since icons and signs are like a pictogram, such as bathroom signs (male or female or unisex), construction signs, a danger sign, and these signs we don’t have to know that specific language. We can read it and understand it with our knowledge.

Signs, signifiers, and the signified are working together to make people understand and communicate better. Signs can replace words, and it’s bigger and easier to read compared to words. People can be notified by signs easily compared to words. Signified are images or graphics that designers create, signifiers are more toward languages like slogans, and when signifiers and signified form together it creates signs like logos. Just like a yellow letter M, we can understand that as McDonald’s.

I would say language historically meant a lot. People are going toward languages more in the old day. However, in today’s society, we still work with language like slogans a lot in advertising. We work with posts on social media, we still use language to communicate with people. But we are starting to have it less and less. Just taking McDonald’s as an example again, “I’m lovin’ it”, the slogan that you can read or understand it as McDonald’s. But the time of saying I’m lovin’ it has become lessor. People tend to read the logo or the graphic first other than “I’m lovin’ it”. So it turns out people read graphics faster compare to words and in graphics the simpler the better.