In the reading by Ferdinand de Sausurre’s Course in General Linguistics. Saussure states that “Launguage is a system of sign language that express ideas, and is therefore comparable to a system of writing, the alphabet of deaf- mutes, symbolic rites, polite formulas, military signals, etc.” that mean the semiolgy is the study of signs and symbols where as liguistic is a study of language where language has meaning and sound and sound image.
We use signs in everyday language by the expression As in the reading Saussure explained the Chinese gesture of bowing down to the ground 9 times and expressing the value to others and following the rule. In the reading, he also states that “Language and this consideration surpasses all the others is at every moment every- body’s concern; spread throughout society and manipulated by it, language is something used daily by all”. This quote means that Language is very important for everyone and each person use to communicate with others by language and it is spread throughout the community that sometimes language can be use negatively to manipulate others.
The sign is a thing that unites the signified that is concept or idea and the signifier that is sound that is linked with the image. In the reading, by Saussure says that “I call the combination of a concept and a sound image a sign, but in current usage the term generally designates only a sound image, a word, for example (arbor, etc).” In this quote explained that adding signified and signifier is called called sign Saussure uses the example of tree. He said the word tree is the concept or idea and the tree image is the sound image that appeare in mind to say that the object that is sign.
The language, graphic communication and visual arts are related to one another by the signifier, signified and the sign. Each of them needs concept or the idea to work on and each of them has image for example language has the sound image of a tree and artists has to create image or work.