Media extends human beings by having their own structures and systems of grammar, and that they can be studied. Marshall believed that media has an effect in shaping and re-shaping the ways that people, societies, and cultures recognize and understand the world. The restructuring of human work and association was shaped by the technique of fragmentation that is the essence of machine technology. However, Automation technology is essential and centralized in depth. The machine was fragmentary, centralist, and superficial in its patterning of human relationships.
The role that artists and designers play in creating new ideas is a creative director, graphic designers, music artists, fashion designers, actors, and movie producers. However, Art and design both require immense creativity, an acute sense of aesthetics and style, emotional intelligence, and the ability to tell a story through visual media. Art is intentionally emotional. Whether it is a drawing pencil, or a pen or smudge of charcoal, or splash of paint was meant to obtain a different reaction from the viewer, pushing and pulling on the viewer’s emotions.
The electric light may be proven to throw this connection. Also, it has information that is restricted. As marshall saying “ It is a medium without a message” means that if it does not have a message behind it, it is pointless to create any artwork whether it’s fine arts, graphic arts, video art and other types of arts. People would create or work on projects without a meaning, which i find very useless because an artwork is supposed to have a purpose.