Roland Barthes was analyzing an image in regards to an illustration or a representation of something. Barthes also analyzes how meaningful are associated with specific images.
The word linguistics means the scientific study of language and its structure, including the study of morphology, syntax, phonetics, and semantics. Language plays a very important role in human lives. It is a social phenomenon. One of the main goals of language is communicate with people and to understand them.
As Barthes was trying to say that “Archorage is the most frequent function of the linguistic message and is commonly found in press photographs and advertisements.” the ad that is shown in the beginning of the chapter represents pasta noodles, opened string bag that is falling from and tomatoes. The message is displayed by an image, and a series of signifiers pertaining to an intended signified.
We denoted image that was communicated well the literal message and symbol message is operational. the message speaks evicted corresponds to virtuality that is an absence of meaning.