Nirel Escalante – March 24

This ad is for sephora introducing their “Identify as we” campaign commercial. The ad shows various people from various backgrounds including disabled , transgender, poc,  women, girls, boys , men and the LGBTQ community. While personally I found the commercial uplifting, inclusive and welcoming, a lot of people did not like it. At the end of the video it lists various pronouns, since pronouns are a topic of debate in society, the ad was seen as controversial.

This commercial for pepsi had a lot of people angry because they are clearly pandering to people of color, and activists yet they are not protesting anything in particular. They are using protesting as an aesthetic choice rather than to take a stance. Even worse, Kendall Jenner a white famous celebrity is the one to save the day by simply giving a cop a pepsi. It was a commercial posing itself to care about social justice issues and the fact that there was various people of color in the ad and Kendall a white famous privileged woman was the one to save the day was uncomfortable to a lot of people.

controversial nike ad

Nike launched an advert featuring the American quarterback Colin Kaepernick who at the time was known for protesting over the American national anthem during football games. He was trying to bring attention to the injustices that African Americans face.  The tag line  says “Believe in something. Even if it means sacrificing everything”. I believe this ad was successful because it comes from a genuine person who did not do this for the purpose of the ad but out of his own actions.

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