Assignment for March 31 / April 14

Our reading for next week is Roland Barthes’ 1977 essay, Rhetoric of the Image. Here is the PDF: Barthes-Rhetoric-of-the-image

As you read, please make note of all important terms (ie. polysemy, linguistic sign, connoted, denoted, etc.), especially if their meaning is unclear.  Also note important points that you don’t completely follow. And record a list of questions you have concerning the essay. Drop these notes into a post; this will be your written submission for the week. (It does not need to be structured or organized into neat paragraphs.)

The second 2-3 page paper will be a response to this article, and will be due on April 21. In this paper, you’ll critically examine a contemporary advertising image in a manner similar to Barthes’ approach. You will be expected to employ the logic and terminology that Barthes uses in this text. (In other words, this is an important reading!)

Please also consider the advertisement that you would like to address for your essay. It should be an advertisement organized around a single photograph. A full page print ad is preferable.

As you may have seen in my message from last week, I will also hold an optional online session on March 31 from 8:30-9:30 to briefly review this text, and to talk about ideas for the paper. I hope this will be a good opportunity to get ahead on your paper. Please log in if you can!

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