Tabarka Tamkin- March 17

Media extend human beings or humainty by the medium that is technology that gives us the opportunity to use it to communicate with other by using it and also to spread those  message to ourself. In the article by McLuhan’s influential 1964 book Understanding Media: “The Extensions of Man” says that “characteristic of all media, means that the “content” of any medium is always another medium”. This quote means that medium is the message wheather it is verbal or written that is also medium that has message to share with others.  

The hazards that  technological progress might bring for individual and society in electric age or in the current age are that one is human jobs that might replace with technology and the second is that people communication will be depend on technology too. As in the reading the author says that “It is not an exaggeration to say that the future of modern society and the stability of its inner life depends in large part on the maintenance of an equilibrium between the strength of the techniques of communication and the capacity of the individual’s own reaction”. This quote explains that people in modern lifes of communication depends on the the medium of the technology the techniques they use to communicate and that it takes the strength to in their inner life this techniques is the important part of their life.

If “the medium is the message,” The  role of the artists and designers play in creating new ideas and those are that they use technology and the medium to shape and influence  the society as they share the message. As it goes on, in electric age, “the medium is the message,” becomes the basic idea and design that people normally use to spread the educational theory.  It may means that now days, media is everywhere people use the technology to spread the content or message to make an awareness or educate people on some issues either usung the written words or the design.