Tabarka Tamkin- March 10

According to Jan Tschichold, Karl Gerstner, and Josef Müller-Brockmann, artists should design their creative designs by using their knowledge, ability and mentality that gives clarity.  New Typography that allows us to such variation of asymmetry movements in typography. In the reading by Jan Tschichold, “The New Typography(1928)”. Tschichold talks about the New Typograophy that “the principle of asymmetry gives unlimited scope for variation in the New Typography. It also expresses the diversity of modern life, unlike central- axis typography, which, apart from variations of typeface , doesn’t allow such variety”. In this quote Tschichold talks about that New Typograpghy has asymmetry that gives limitless of range for many variation of typeface that helps us design the creative work in the diversity of modern life. Variation of typography allow us to play with typography that it has clarity and its legible. However in the Old typography, there is only central- axis and it is opposite to New Typography  that it doesn’t allow many variety in typeface and its bacially the known as only one basic form that is center. 

As we talk about the design, In the text by Josef Müller “Brockmann, Grid and Design Philosophy(1981)” talks about the grid system for design that every creative designers needs to have the will to submit their work and  to have a constructive and creative spirit towards their designs. Muller says that “ Every visual creative work is a manifestation of the character of the designer. It is a reflection of his knowledge, his ability, and his mentality”. This quote explains that designers have the will to use their creative knowledge, ability to support and justify the creative and technical production process and thier mentality to design it.

However, In the text by  Karl Gerstner, “Designing Programmes(1964) talks about combining the art and science to create an art.Later he developed a system and this system evolved is computer programming. By that he also said  design is method that pick out the element and combine those elements to create the creative design. So he came up with the “Morphological box of the typography”. He said to use “ The basic unit is 10 points; the size of the basic typeface including the lead. The text and picture area are divided at the same time into one, two, three, four, five and six columes”. This quote explains that Getstner is using the Computer programme as grid to design the text and picture amd making the 6 columes to divide it.

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