Whenever there is an advancement it always allows for a growth to occur of productivity, especially when those advancements are relating to technology. Technological improvement often improves productivity, for example the invention of cars allowed for easier, more durable, and faster travel than what horse drawn carriages could manage. The same could be said for technological improvements that benefit artists and designers. For one, better technology meant that more art pieces and designs could be produced at faster rate and with better quality.
What these authors envisioned for the new century were new ideas and inspirations, and they were relatively right. The 20th century brought a lot of new styles like, Futurism, Constructivism (which two of the readings talk about; Filippo Tommaso Marinetti, The Founding and Manifesto of Futurism (1909) & Aleksandr Rodchenko, Varvara Stepanova, Aleksei Gan, Who We Are: Manifesto of the Constructivist Group (c. 1922)), Cubism, and Expressionism. Artists began to explore more with their abilities, rather than try and paint or draw something realistically they instead exaggerated features or made them up from shapes or splotches. They began to express themselves more which wasn’t really seen in the previous century until about the end of it.
If we were to compare an advertisement piece from the 19th century to one of the 20th century, we’d see that a lot of 19th century art looked similar with realism and impressionism being common styles of the time. 20th century however shows how color and shapes began to be explored more. It was also the century in which objects were also being used to create pieces along with photography and other modern art forms.