14:36:36 From Sally Ruan : There was one outside of the college last night 14:37:16 From Sandra Jarro : yeah I got that notification as well 14:38:16 From Shylin Ferrera : Stoping protest against police brutality by performing said brutality is constantly a shock to me 14:40:30 From Shylin Ferrera : The fact that the police don’t have to study law either is wild 14:41:35 From Cara Schmidt : And they take judiciary power in determining guilt and then executing. 14:42:03 From Shylin Ferrera : Also police don’t prevent crime, they show up after its been done, So putting billions of dollars into police funding rather than education and homeless outreach among other programs is so backwards 14:46:17 From Shylin Ferrera : There are definite amazing officers, its just the system they follow is highly flawed and in need of adjustment, and thats the point they miss. 14:47:02 From Cara Schmidt : Yes, though I think the point of ACAB is that most cops that would be considered ‘good’ are usually fired for calling out the system, or they quit. 14:47:32 From Cara Schmidt : Any cop there is still perpetuating the system 14:47:40 From Shylin Ferrera : Exactly, Its not that there aren’t good cops its just the system won’t allow there to be any 14:49:54 From Sandra Jarro : yes I want to feel safe and not afraid of them 14:52:11 From Cara Schmidt : Kendall jenner LMAO 14:53:36 From Shylin Ferrera : Yes! 14:53:39 From Sally Ruan : yes 14:54:28 From Shylin Ferrera : She cried about it in her show saying how stupid she felt because of it 14:54:38 From Angel Diaz : https://youtu.be/uwvAgDCOdU4 14:54:57 From Cara Schmidt : Oh god well it was a stupid ad 14:55:08 From Shylin Ferrera : Exactly 14:55:13 From Shylin Ferrera : Read the script ? 14:55:59 From Cara Schmidt : YES 14:56:09 From Brenda Morales : the party right? 14:56:25 From Giovanna Qu : yes her bday party on a private island 14:56:52 From Brenda Morales : it has the same vibe as the song cover 14:58:20 From Cara Schmidt : https://www.instagram.com/p/CG2zK7WgghF/?utm_source=ig_web_copy_link 15:00:26 From Brenda Morales : yeah and usually the self made image is an illusion, because those people actually had financial backing and connections 15:01:32 From Shylin Ferrera : YES 15:01:44 From Brenda Morales : yeah like there was a ted talk with this Harvard student and it went arnd social media bc he said some ridiculous things 15:02:06 From Shylin Ferrera : People always say she was a nobody but her mother and father were already famous 15:02:11 From Shylin Ferrera : Circumstance 15:02:21 From Cara Schmidt : Exactly 15:03:31 From Shylin Ferrera : Or people say Bezos was self made even though he got a loan from his parents 15:03:44 From Cara Schmidt : And gained his status by exploiting people 15:03:55 From Cara Schmidt : His billionaire status* 15:06:20 From Shylin Ferrera : I think it’s such a toxic mentality of influencers because it’s more than just social media it’s expanded to our daily life. You see people so protective of the self-made mindset that when people mention taxing the 1% or people that make more than 400,000 a year. It’s not the billionaires or millionaires I get mad it’s some random guy who makes only 50 K a year sitting in his Connecticut home freaking out because they believe that they’re two steps away from becoming an influencer or self-made man or the next Bill Gates. 15:06:46 From Cara Schmidt : Lmao YES 15:06:46 From Giovanna Qu : Bill Gates is a philanthropist, that’s the main difference between him an other billionaires 15:07:20 From Shylin Ferrera : Thats also a tax write off though 15:07:25 From Cara Schmidt : Yep exactly 15:07:49 From Giovanna Qu : but at least he’s not having private island parties 15:07:56 From Cara Schmidt : They all still need to be taxed so much more, because we’re all the ones being blamed for issues 15:08:13 From Cara Schmidt : That we have no control of 15:08:31 From Brenda Morales : and how donations can lower them when really the amount they donate is so insignificant for them 15:09:29 From Cara Schmidt : I mean bill gates owns four homes 15:10:59 From Giovanna Qu : good for him, he can still enjoy his money 15:11:24 From Cara Schmidt : We can agree to disagree 15:12:22 From Cara Schmidt : If he’s not getting rid of poverty, with the amount of money he’s made exploiting our labor, then I don’t think much of him 15:12:26 From Giovanna Qu : yes 15:12:54 From Shylin Ferrera : I couldn’t imagine having billions and not helping 15:12:55 From Shylin Ferrera : ; 15:13:01 From Shylin Ferrera : ; 15:14:14 From Brenda Morales : also with the self made billionaire thing it really has people pushing this idea of overworking being a good thing 15:14:34 From Shylin Ferrera : That too, people don’t understand how poverty works. You can’t get a job unless you have work clothes, You can’t get paid without a bank account, you can’t get a bank account without proof adress 15:14:57 From Brenda Morales : and if your taking time for yourself its your fault that youre having financial issues 15:17:01 From Cara Schmidt : Exactly and only when you’re ‘done’ with work (either make it or retire) you can rest 15:17:09 From Cara Schmidt : But it’s designed so you can’t ever stop 15:17:11 From Shylin Ferrera : Also say you get promotion at your job, they can raise your rent if you’re on social security and then that promotion means nothing despite all your hard works SO you stay trapped. Its not that people receiving financial help don’t work for it or work hard. They’re literally trapped in a system that works against them 15:17:27 From Cara Schmidt : Exactly 15:17:31 From Brenda Morales : yes! and there are some people seem to be more concerned about what homeless people do with the small amount of money they get more than what rich ppl arent doing with their money 15:17:37 From Cara Schmidt : YES 15:17:44 From Cara Schmidt : How many rich Wall Street guys have a coke problem 15:18:06 From Cara Schmidt : Don’t get shit for it 15:18:29 From Cara Schmidt : I’d need a way to cope if I were homeless. Its extremely traumatic and people take the humanity out of it. 15:20:51 From Cara Schmidt : Especially since we’re in a capitalist country - any loss of capital is shown as a loss of character 15:21:20 From Cara Schmidt : Your worth is based on what you own/what you make even if there’s so many things that are out of your control. 15:21:47 From Shylin Ferrera : Capitalism is awful. It was meant to promote unique ideas under the guise of inspirational success. And instead it just repetition to make money. We weren’t meant to work 7 days a week to barley survive. The predicted work load was 3-4 days before Ronald Regan got his hands on the presidential seat :O 15:22:11 From Giovanna Qu : what do you expect the rich to do about poverty? give money to everyone? if you don’t edict people that money is just going to be wasted. you can’t fix poverty without educating them about saving and managing money 15:22:26 From Giovanna Qu : *educate 15:22:33 From Cara Schmidt : The only way to get as rich as these billionaires get is by exploiting people. 15:22:47 From Cara Schmidt : So how about stop exploiting people 15:23:17 From Shylin Ferrera : To be taxed properly so that homelessness doesn’t exist at all and money management classes can be funded . 15:23:24 From Shylin Ferrera : Also to just be morally good ?????? 15:25:00 From Cara Schmidt : I’ve argued before that billionaires can’t be good, because of how they acquire their money but I’m not gonna get into that - I’m not against people being rich but there’s a point when it’s just extremely greedy and hurts other people. 15:25:58 From Giovanna Qu : who makes the law? not poor people, will never win this wad 15:26:01 From Giovanna Qu : war 15:26:39 From Cara Schmidt : That’s what capitalism wants you to think. 15:26:49 From Cara Schmidt : That you’re alone and no one will fight for their rights. 15:26:54 From Cara Schmidt : That’s why unions exist. 15:27:13 From Giovanna Qu : yeah but politicians are still controlled by money and big companies 15:27:20 From Brenda Morales : yeah its wild how people get influenced to be against others who are in the same postion as them with the same financial issues as them. 15:27:28 From Giovanna Qu : they don’t really work for the people 15:28:04 From Cara Schmidt : Of course politicians don’t work for the people here in America 15:28:14 From Cara Schmidt : Lmao I won’t argue with that 15:28:17 From Cara Schmidt : It’s not right 15:28:22 From Cara Schmidt : That’s not ok 15:28:41 From Cara Schmidt : It shouldn’t be like, oop well looks like that’s the system 15:28:47 From Cara Schmidt : Poor ppl can’t do anything 15:28:51 From Giovanna Qu : America is sooo corrupt 15:29:51 From Brenda Morales : like you have to compete against each other, get angry at each other for trying to get out of that postion with aid or in a way where you arent overworking or trying to go through trails to "grow" 15:30:20 From Cara Schmidt : Exactly 15:30:24 From Shylin Ferrera : They have the privilege to believe things work 15:30:33 From Cara Schmidt : America just wants to stay the same - the politics are designed to stay the same. Republicans and democrats are the same party just labelled differently. 15:31:05 From Cara Schmidt : Essentially they want to keep the same system so they give us a ‘choice’ of who to vote for 15:31:43 From Giovanna Qu : but you’re not even actually voting for the president 15:33:12 From Shylin Ferrera : Yeah I agree, the election is also flawed especially with the inclusion of the Electoral college, which was only created to benefit slave states 15:33:52 From Cara Schmidt : Absolutely 15:34:12 From Shylin Ferrera : Its such a privilege to not care :/ 15:35:30 From Shylin Ferrera : Yes they were slave patrols 15:36:39 From Brenda Morales : there are also people who dont want to get involved with politics because they've given up, theyve experienced and seen how their community is still mistreated or they dont have easy access to things like polls 15:37:36 From Cara Schmidt : Yes exactly, and then also the media shows all these ‘long lines’ which is a form of voter suppression, because who wants to stand for five hours in a line? You have to work! 15:37:49 From Brenda Morales : i remember how alot of people on social media were pointing out how the questions were complicated and how voting areas were unorganized 15:39:27 From Shylin Ferrera : Some people in voting station were lying to minority groups, especially Spanish speakers saying they weren’t register to vote when they were. I can’t even imagine how difficult this all is when English isn’t your first language 15:40:37 From Shylin Ferrera : Also amazon not giving paid days off to vote ????? 15:42:34 From Cara Schmidt : It’s ridiculous 15:43:07 From Shylin Ferrera : Yes I Never see any call to vote for mayor 15:43:18 From Shylin Ferrera : Barley knew about it until a year ago 15:43:26 From Cara Schmidt : Same I haven’t seen anything 15:45:22 From Shylin Ferrera : His policies are what matters 15:45:56 From Brenda Morales : honestly with how things have been its all voting for the lesser evil 15:45:59 From Cara Schmidt : Also - bill gates does own an island 15:46:05 From Cara Schmidt : Hehe had to throw that in 15:46:28 From Shylin Ferrera : BIG understatement ! 15:47:25 From Shylin Ferrera : Its the difference between voting for someone who will KILL you versus someone who will Slap you on the hand 15:47:36 From Cara Schmidt : True 15:50:48 From charles metellus : lol 15:51:05 From andre mercharles : 👍🏽 15:51:50 From Coretta Cato : sorry im having connection issues. i try to talk but zoom keeps shutting down on me 16:00:41 From Sandra Jarro : yes 16:05:04 From Darwin Cruz : yea 16:05:16 From Giovanna Qu : I’m slow at taking notes so I would not like that responsibility 16:05:47 From Shylin Ferrera : Ohhhhhh okay ! 16:06:03 From Angel Diaz : same, being on mobile doesn't make.it easy for that lol 16:06:18 From Shylin Ferrera : So write some notes in chat as record 16:07:13 From Shylin Ferrera : Makes sense! I can try, Im not the best but I could try 16:07:43 From Brenda Morales : yeah it makes sense i can volunteer too 16:09:47 From Giovanna Qu : I think advertising itself no, but some people behind it definitely yes 16:10:10 From Shylin Ferrera : Thinking about the reading- Wether or not advertising is suffering from the problem of systemic racism. And what does the role of advertising play historically and what should It play in terms of understanding and routing out systemic racism? Is advertising inherently racist 16:10:21 From Matthew Lange : The question again is: Is advertising inherently racist? 16:10:45 From Coretta Cato : can I hear the question again please? 16:11:13 From andre mercharles : Yes 16:11:30 From Shylin Ferrera : Advertisement may be affected by racism when thinking about demographics 16:11:54 From Coretta Cato : so in my pov. do I think advertisements produce racism? 16:12:13 From Coretta Cato : sorry I'm confused a little 16:12:27 From Cara Schmidt : True shylin 16:12:34 From Coretta Cato : oh is advertising racist? 16:12:44 From Coretta Cato : id say yeah 16:13:00 From Giovanna Qu : Shylin is taking notes 16:13:08 From Cara Schmidt : LMAO 16:13:09 From Cara Schmidt : I forgot 16:18:44 From Shylin Ferrera : NOTES: Does advertising produce more racism? Responses -subconsious bias can lead to racism. -Making products or advertising products for certain skin tones. -Certain specific products can be inherently racist. -Its up to advertisers to consider race and political climates. What can be done? Companies can fail to evolve in terms of considering times and movements? Example: Bandage brands titling skin tone Lack of representation. Change starts from the bottom, We need to stop normalizing “Smaller issues” Targeting specific audiences can be racist. 16:23:09 From Shylin Ferrera : NOTES: Trying to be anti- racist can come off as racist. It Should be meaningful and well done. Don’t shoehorn people of color into products and campaigns to just pander Lack of representation is a major issue, Having minority groups as part of advertising teams can be important when wanting to reach certain groups or making sure you’re being inclusive. 16:24:58 From Shylin Ferrera : NOTES: Push forward with diversity and follow up with it. Don’t just Put people of color into projects and then not follow up with supporting them. 16:25:54 From Giovanna Qu : what’s the question? my connection went on and off 16:27:32 From Shylin Ferrera : SLIDE NOTES: Representation in Advertising . Advertisement has power. If you are marketing to a certain group, integrate said people into the group. What is the dilemma of integrated advertisement? Budweiser ad 16:28:40 From Giovanna Qu : 5 16:28:41 From Dasom Kim : 6 16:28:43 From Shylin Ferrera : 5 16:28:43 From andre mercharles : ugly 16:28:43 From Sally Ruan : 6 16:28:44 From Zhanae Dale : 4 16:28:46 From Darwin Cruz : 4 16:28:51 From Brenda Morales : 4 16:28:52 From Zhanae Dale : lmao 16:28:55 From charles metellus : 6 16:28:58 From Coretta Cato : im not sure how to feel. cuz of the slogan 16:29:03 From Sandra Jarro : 5 16:29:09 From Giovanna Qu : 4 16:29:10 From Dasom Kim : 6 16:29:16 From Sandra Jarro : 7 16:29:21 From Coretta Cato : 6 16:29:21 From Brenda Morales : 4 16:29:23 From Sally Ruan : 5 16:29:24 From Cara Schmidt : 4 16:29:25 From Shylin Ferrera : 5 16:29:27 From Zhanae Dale : 5 16:29:29 From Angel Diaz : feels a bit friendly 16:29:34 From Angel Diaz : but feels scary 16:29:34 From Shylin Ferrera : Its her smile 16:29:39 From Shylin Ferrera : its so forced 16:29:41 From Angel Diaz : her smile is scary 16:29:48 From Angel Diaz : looks like danger 16:29:48 From Dasom Kim : Lol right 16:29:54 From Sandra Jarro : oh wait it is unfriendly I meant to say like a 5 16:31:41 From Zhanae Dale : white 16:32:49 From Giovanna Qu : never heard of Budweiser till I came to the USA 16:33:22 From Coretta Cato : that beer does taste nasty lol 16:33:27 From Dasom Kim : Her white skin + red lips and nail color matched to their brand color. so the slogan “where there’s life, there’s bud” sounds weird with the colors 16:34:18 From charles metellus : you can enjoy it as long as your husband is the one pouring 16:34:50 From Matthew Lange : Rhetorical 16:35:11 From Shylin Ferrera : SLIDE NOTES: Budweiser ad 1 Is beautiful, 7 is ugly, 4 is neutral Questions: Is this ad beautiful or ugly? Most people respond with 5 Friendly or unfriendly? Most people respond with 5 How do you feel when looking at this ad? Pronounced ring finger, There is lightening on her ring Her ethnicity appears to be Irish Stereotype of Irish people drink Reads as woman enjoy drinking too rhetorical message, obvious advertising 16:35:31 From Matthew Lange : For Me 16:35:42 From charles metellus : 7 16:35:42 From Angel Diaz : 10 16:35:44 From Shylin Ferrera : 7 16:35:45 From Giovanna Qu : 7 16:35:45 From Darwin Cruz : 7 16:35:46 From Dasom Kim : 7 16:35:46 From Zhanae Dale : 7 16:35:47 From Coretta Cato : 7 16:35:55 From andre mercharles : I don’t see it 16:36:00 From Angel Diaz : oh I will drink it cuz I have already 16:36:04 From Angel Diaz : but not the ad 16:36:40 From andre mercharles : 7 16:36:51 From Matthew Lange : Next Ad - Beautiful or Ugly 16:36:58 From andre mercharles : 7 16:37:01 From Giovanna Qu : 4 16:37:03 From Cara Schmidt : 6 16:37:04 From Dasom Kim : 6 16:37:04 From Darwin Cruz : 6 16:37:04 From Shylin Ferrera : 6 16:37:06 From Brenda Morales : 4 to 5 16:37:08 From Sally Ruan : 5 16:37:16 From Zhanae Dale : 5.5 lol 16:37:19 From Coretta Cato : the colors of this ad all seem to combine well. so I find that appealing to the eye at least 16:37:20 From Sandra Jarro : 4 16:37:27 From charles metellus : 5 16:37:56 From Coretta Cato : but id give it a 6 or a 5 in the end 16:38:22 From Angel Diaz : hard to say, maybe a 4-5 16:39:04 From Giovanna Qu : how r u gonna play with the beer on ur piano tho 😂 16:39:19 From Shylin Ferrera : The smoothness is a bit off-putting 16:39:28 From Giovanna Qu : also is that a champagne glass? 16:39:31 From Coretta Cato : they could just be trying to spread there brand more to a different audience so the beer is more appealing? 16:39:53 From Coretta Cato : like have more people want to buy it 16:40:19 From Shylin Ferrera : Everything too smooth, his hands, her face, the flowers, even her eyes are smooth. 16:40:27 From Giovanna Qu : the target seems middle class 16:40:27 From Sandra Jarro : I guess the champagne glass makes her look classy when drinking beer 16:41:38 From Matthew Lange : Friendly 16:41:44 From Shylin Ferrera : 6 16:41:47 From Zhanae Dale : 7 16:41:47 From charles metellus : 3 16:41:49 From Dasom Kim : 5 16:41:50 From Coretta Cato : 5 16:41:50 From Sally Ruan : 5 16:41:51 From Giovanna Qu : 4 16:41:55 From Cara Schmidt : 5 16:41:55 From Sandra Jarro : 4 16:42:01 From Brenda Morales : 6 its trying to be classy not friendly i feel like 16:42:02 From andre mercharles : 7 16:42:02 From Angel Diaz : 4-5 16:42:13 From Matthew Lange : For me? 16:42:17 From andre mercharles : 7 16:42:18 From Giovanna Qu : 7 16:42:20 From Shylin Ferrera : 6 16:42:20 From Mark Gutiérrez : 7 16:42:21 From charles metellus : 7 16:42:21 From Zhanae Dale : 9 16:42:24 From Brenda Morales : 7 16:42:24 From Dasom Kim : 6 16:42:26 From Cara Schmidt : 6 16:42:26 From Angel Diaz : I'm not a woman so no 16:42:27 From Sally Ruan : 6 16:42:28 From Sandra Jarro : 6 16:42:30 From Angel Diaz : 11 16:42:36 From Coretta Cato : say the question again please 16:43:26 From Coretta Cato : sorry can u type the question because your audio is cutting off on my end 16:43:49 From Giovanna Qu : I think this coke ad is hideous 16:44:43 From Shylin Ferrera : SLIDE NOTES: Budweiser ad 2: piano playing Again, ring finger is detailed to show she’s married Flipping Stereotypes on its head, only men drink beer. Champagne glass instead of beer glass to depict a sense of class. 16:45:20 From Zhanae Dale : yes 16:48:47 From Shylin Ferrera : SLIDE NOTES: Coke Ad: Shot twice. White actors vs back actors play to different audience. How are ads marketed towards you in regards to race? -Seeing an actor of the same race feels more familiar to you. -General media was considered to be marketing to a white audience. 16:52:20 From Angel Diaz : it's more a good as this one. this one is a very friendly one 16:53:19 From Shylin Ferrera : SLIDE NOTES: Pepsi ad: Integrating all groups. Seeing yourself in the media. Often times may not see our race’ representation and it can effect our mentality on things. 
 If we see more of our race’ representations in a certain ad, will we build more brand allegiance with said ad? Sends a positive message. 16:58:54 From Shylin Ferrera : SLIDE NOTES: Diagrams: Showed a white audience black based ads and all white ads (and vice versa) White people responded slightly positive to people of color being ads and responded more highly to ads with white people. People of color responded highly to both. It could be said that White people were used to seeing just themselves and people of color were used to seeing just white people in advertisement as well. Both groups did respond positively to integrated advertisement. 17:00:05 From Shylin Ferrera : SLIDE NOTES: Cartier ad Integrated advertisement Gay white male Straight white female African American female Asian man And Egyptian man 17:00:10 From Shylin Ferrera : Pandering? 17:00:28 From Dasom Kim to Matthew Lange (Privately) : Thank you Shylin 17:00:35 From Dasom Kim : Thank you Shylin 17:01:02 From Coretta Cato : I enjoyed today's class. digging deep into the subject and hearing everyone's opinion was very open minding 17:02:39 From Shylin Ferrera : * Preface to notes* I knew all the figures in the Cartier ad and thats why I knew the race and sexual orientation, I wasn’t just assuming lol 17:03:09 From Coretta Cato : 👍 alright 17:03:34 From Coretta Cato : bye. Happy Halloween 🎃everybody 17:03:34 From Zhanae Dale : bye guys 17:03:44 From Angel Diaz : alright professor, enjoy your evening 17:03:49 From Dasom Kim : Thank you. Bye