14:30:30	 From Sally Ruan : Hello
14:31:05	 From Sally Ruan : College students never had veterans day off
14:31:25	 From Zhanae Dale : Lol I thought we did
14:32:37	 From Sally Ruan : Yeah its a Friday schedule 
14:32:39	 From Giovanna Qu : Yes friday schedule
14:32:48	 From Zhanae Dale : yayy
14:35:10	 From charles metellus : yup
14:35:19	 From Angel Diaz : could be better
14:35:20	 From Zhanae Dale : Yeah I guess we can just get it over with…. Agreed
14:35:27	 From Mark Gutiérrez : Huge relief to finish the second paper
14:35:35	 From Zhanae Dale : Yes
14:36:11	 From Angel Diaz : I'm alright just all these things popping up around us and my group project from another class doesn't help 
14:37:26	 From charles metellus : can i go next week
14:37:28	 From Brenda Morales : will we send our presentations to you so you can share them? our will we have to screen share?
14:37:29	 From charles metellus : im down
14:47:32	 From Angel Diaz : so the presentation is similar to the first essay but more in the style of a power point?
14:51:01	 From Angel Diaz : makes sense, might have more questions about this after class of anything comes up
14:54:19	 From Zhanae Dale : no not yet
14:54:21	 From Angel Diaz : I have some options but been unsure
14:57:25	 From Sandra Jarro to Matthew Lange (Privately) : hi proffessor sorry we’re I am My service lacking
14:57:46	 From Sally Ruan : Hi can I use chat
14:57:53	 From Sandra Jarro to Matthew Lange (Privately) : I can’t here I will try to log back in again
14:57:57	 From Sally Ruan : Yes it was fine
14:58:03	 From Sally Ruan :  I saw a Halloween pepsi ad on from a tweet and decided to use it
14:58:08	 From Sandra Jarro to Matthew Lange (Privately) : hear*
14:58:28	 From Sally Ruan : Yes it was very interesting, it was pepsi dressed as coca cola
14:58:30	 From Sally Ruan : for halloween
14:58:40	 From Sally Ruan : Yeah
14:58:43	 From Angel Diaz : I was debating on that one to be honest
14:58:50	 From Angel Diaz : yeah
15:23:23	 From Brenda Morales : for my paper i went through some fashion magazines and picked a Vivienne westwood advert/campaign pic. sometimes when i analyse an image(even if its the purpose of the paper) i get worried that I'm just repeating myself alot or that im stretching out the meaning
15:31:22	 From Angel Diaz : sugar lol
15:36:45	 From Giovanna Qu : ah yes i saw that
15:36:55	 From Angel Diaz : I think it was interesting to learn that the expression good design came into usage around 1940. 

and yeah I saw the chat
15:37:01	 From Coretta Cato : Oh cool I never noticed that
15:39:15	 From Angel Diaz : wasn't it to like kinda actually to be able to tell what was the best design?
15:42:39	 From Angel Diaz : this feels like the first way to show case ideas to get bought and noticed for those to want and demand
15:45:54	 From Angel Diaz : I have some memories of what he's done
15:46:03	 From Angel Diaz : I recall he's done IBM
15:46:08	 From Sally Ruan : yes
15:46:09	 From Zhanae Dale : yes
15:46:13	 From Giovanna Qu : yes
15:46:13	 From Cara Schmidt : yep
15:46:16	 From Giovanna Qu : yes
15:46:53	 From Brenda Morales : modernity & modernism

-important moment in time for design, starts becoming accessible
-the idea that you can view these designs in museums 
-following a string of exhibitions they opened up the MoMa store, expensive but good looking and functional
-shifted gears during the war they would offer items that were effective during war time 
-this also reinforces the ideas from bruno munari: good looking functional item 
15:46:53	 From Sally Ruan : ups
15:47:11	 From Angel Diaz : yale
15:47:24	 From Coretta Cato : abc?
15:50:50	 From Angel Diaz : the relationship between the show and Paul rands work?
15:50:53	 From Coretta Cato : state the question again plz
15:51:31	 From Giovanna Qu : design with purpose
15:51:48	 From Sally Ruan : good design
15:53:29	 From Sally Ruan : I remember he said something about seeing what trained and untrained designers could produce
15:54:44	 From Angel Diaz : which is interesting since today designers go through teachings
15:55:07	 From Brenda Morales : -Paul Rands work is discussed
-american designs starts turning toward a corporate perspective
-this is a shift, american and European designers start working for giant corporate entities 
-as a designer they have to give you the authority and confidence to be in charge of the corporations image 
-(design under $10) is an important thing that Paul Rand has brought up and was interested in(question asked:why was this important? what makes it good design?)
Paul Rand is interested in things that stands out, this overarching ethos, hes interested in these objects because they will improve you life, designers should be living this improved life 

15:56:14	 From Angel Diaz : yes
16:06:52	 From Giovanna Qu : Here
16:06:54	 From Sally Ruan : yes
16:08:11	 From Giovanna Qu : Nice couch
16:08:28	 From Giovanna Qu : For a old person
16:08:31	 From Zhanae Dale : lol
16:08:40	 From Giovanna Qu : Looks comfy
16:09:01	 From Giovanna Qu : No
16:09:08	 From Zhanae Dale : Think my grandpa has one
16:09:13	 From Darwin Cruz : ill sit on the floor
16:11:28	 From Brenda Morales : [shown: a chair]
-would you want one of these? 
-according to Paul Rand beauty is built by needs and function
-uglyness is not a product of bad market reasearch but bad ideas of design 

16:14:32	 From Giovanna Qu : The functionality of this chair seems limited. Like I don’t know if it would be comfortable to sit with this chair while eating at a table
16:14:44	 From Mark Gutiérrez : Takes less space I guess
16:14:47	 From Brenda Morales : [black chair is shown] this is the chair Paul Rand prefers
if its good design it will be minimal with clean lines, and should be comfortable
(do you think its a better design than the last chair?)
16:14:53	 From Sally Ruan : it feels unsafe
16:15:11	 From Cara Schmidt : It looks uncomfortable but could also secretly be comfortable?
16:15:26	 From Zhanae Dale : I say it depends on person
16:15:30	 From Mark Gutiérrez : Beware of your spine long term
16:15:43	 From Cara Schmidt : Aesthetic is nicer than the last one for me
16:15:51	 From Brenda Morales : i think it depends on which room its used for?
16:21:42	 From Brenda Morales : -it might be the point, if its well designed it uses the minimal while being functional and comfortable
-paul rand talks about/quotes "the aims are to take cultural responsibility" your surroundings shape your design sensibility
-there was an auction house that was selling things from paul rands house after he passed: he kept things for refrences
16:22:03	 From Brenda Morales : [Shown: eye charts]
16:24:36	 From Brenda Morales : [shown: pitcher and abacus as more things in his house]
16:25:54	 From Brenda Morales : [shown:bahlsen crackers ads/designs] 
paul rand says this shows how a relationship between a designer and an executive/ceo can create a great design 
16:26:07	 From charles metellus : yeah
16:26:20	 From Giovanna Qu : It’s in the designers code of ethics I think
16:26:31	 From Brenda Morales : as a designer you should 100% believe in what you do and the product you're working with
16:27:59	 From Giovanna Qu : I think one should work for companies that they care about, not just for a salary if you can
16:28:27	 From Brenda Morales : -its similar and different to code of ethics, paul rand pushes it more by saying your day should be built around what designs you want to create
16:30:47	 From Brenda Morales : -this whole mentality of an all inclusive design: is it agreeable to you? like if you get a new apartment and you change it to your view, is it a good idea?
16:32:12	 From Giovanna Qu : I feel that if you get too comfortable with the usual, you get stuck in your own world
16:32:22	 From Giovanna Qu : And don’t develop as a person or desinge r
16:32:31	 From Giovanna Qu : *designer
16:32:53	 From Angel Diaz : yeah that I agree with giovanna
16:33:51	 From Giovanna Qu : I had older design professors who are stuck in their youth, so when they judge newer designs they don’t accept it
16:34:58	 From Giovanna Qu : It also prevents creative work for the students which are the designers of tomorrow
16:35:08	 From Giovanna Qu : *creative develoopement
16:37:35	 From Angel Diaz : looks so empty
16:37:36	 From Brenda Morales : answers
-this idea and set of goals might be hard for a designer to get, and could be confused for arrogance
-you could get locked in to a certain style of design or to only what you know
-your ways might also be a product of ideas that aren't acceptable to others
-you should discipline yourself to be the best you can be, to declutter yourself
-a plurality of voices can shed a new light
-the Bauhaus chair is a good design but it isnt the only good design
16:39:37	 From Brenda Morales : -there was a class of architects going to a trip to las vegas to view the architecture, which is interesting because it was considered bad architecture
16:40:38	 From Angel Diaz : it's all over the place in the way the buildings look. they all feel like they came from different parts of the worlds and just slapped on a strip of land
16:40:56	 From Brenda Morales : architects were studying high modern architecture but the proffesors wanted to show las vegas architecture
-(what can we learn from las vegas architecture?)
16:42:51	 From Brenda Morales : -their idea was that you can go and try to withhold judgment, and to stop thinking about it with the terms you learn architecture 
16:44:27	 From Brenda Morales : -you need to view the things you consider "bad design" think about why is it still being consumed what is its purpose?
-mordern architecture as we know it promotes this message of beauty and functionality
16:44:54	 From Brenda Morales : [shown:egyptian columns]
16:45:34	 From Brenda Morales : [shown: giotto chapel]
16:45:59	 From Brenda Morales : -the purpose was to communicate a message and story
16:46:17	 From Giovanna Qu : Milan
16:46:32	 From Giovanna Qu : Piazza del Duomo
16:46:50	 From Brenda Morales : [shown: italian public square^]
16:47:23	 From Brenda Morales : it incorporates the town into it's message
16:48:24	 From Brenda Morales : -although modern architecture doesnt seem to follow this, it does but the message is subtle. las vegas makes the message clear
16:48:47	 From Coretta Cato : oh wow 😂
16:48:49	 From Brenda Morales : [shown: duck near store]
16:49:03	 From Angel Diaz : was not expecting that at all, I am feeling just stunned
16:49:07	 From Giovanna Qu : This is great
16:49:25	 From Brenda Morales : [the duck is the building]
16:50:46	 From Brenda Morales : -the medium is the message
-sometimes the message overwhelms the architecture itself
16:51:08	 From Coretta Cato : wait so this duck store is like a diner that serves duck? I ask becuase I see a menu on the coner
16:51:13	 From Brenda Morales : [shown:big doughnut building]
16:52:11	 From Brenda Morales : -the idea of the duck and the decorated shed
-the doughnut building is a decorated shed
16:54:14	 From Brenda Morales : -the communicative message is more important than the building itself
-this is what most architecture does today
-you no longer look at the building but the sign itself

16:55:16	 From Brenda Morales : the signs are the architecture
-thats what you see with their trip in las vegas 
16:56:21	 From Angel Diaz : sounds like every sign in LA
16:57:30	 From Brenda Morales : [shown:physiognomy of casino billboard sign]
16:58:49	 From Brenda Morales : [Shown: imagery of asphalt/undeveloped space/parked cars]
16:59:55	 From Brenda Morales : -to study design in a non judgemental way can help us study its purpose
17:01:38	 From Brenda Morales : look at your topic of your presentation in relation to underground mainstream
17:02:38	 From Zhanae Dale : Bye guys have a great day
17:02:43	 From Sally Ruan : byee
17:02:49	 From charles metellus : bye