For this week’s readings, design was the most important factor. Jan Tschichold was a designer who basically invented using grids when working on designs. They mention that the grid is an “invisible backbone” and it gives purpose to the design. In Gerstner’s reading, he described the grid as “complicated to anyone not knowing the key.”

This poster I designed was from a project about Jan Tschichold and his work. I decided to use a font he created called “Sabon” and included a quote of his. I designed this poster in a way that was reminiscent of his work at Penguin Publishing, since he worked there for a long time and even helped establish the covers for their books. I included my grids in the first image to show its impact and that I had intentionally designed with purpose like the designers advised in the readings.