Rana Abdelnaby September 23

Briefly, focusing on modernity, I can see that the 20thcentury brought with it the ideas of futuristic and constructivism in artistic movements. These authors Marinetti, El Lissitzky, and Aleksandr Rodchenko found that the old style was outdated and needed a new revolution in the field of art. I understand that there was a need to explore new ways of expressing visual art and deviate away from anything old in terms of artistic and political tradition. For example, the author expresses how images recollected from memories bring expression of the artists from the old pictures of funeral and how it rekindled painful memories that were a deterrent to the authors dream . This was to embrace originality in the artwork and incorporate expression of emotions that would easily identify with the audience. As a result, it helped in integrating technology such as architecture and photography to build art in modern society. The manifesto demanded artists to reconsider the wording, design and space of a book to give a chance for writers to embrace new method of writing . I think that El Lissitzky was talking about new way possibilities for type writing with machines, printing and copying and duplicating instead of handwriting which is tiresome and outdated form of art. Rodchenko, Stepanova & Gan Manifesto was a constructivism art movement for communism where the focus was designing new products and relying on geometric to have mass production of products in industry. I think that the manifesto found new possibilities for people to be liberated and form a new society that is equal while focusing on change from oppressing elite class.

These artists anticipated the art and design through the notion that the manifesto was meant to allow the artist to be fearless in their work. From my understanding, futuristic manifesto focused on introducing a new way of representing artists such as graphic, sculpture, and recording. I think the revolution was daring and violent as it rebelled against the excellent harmony as it dismissed the theme of the prior art while glorifying science and nature of representing information in a book. According to the manifesto I think that it provided the artist with a new agenda of not being afraid of taking a different approach in their work of art, even if it was dangerous. It argued that the artist needs to be encouraged in their work and audacity and revolt against the prevailing norms of world art.

As I read the authors work, I gained insight that the idea of Marinetti manifesto of futurism, El Lissitzky of Our Book and Manifesto of the Constructivist Group by Aleksandr Rodchenko are fueled toward integration of technology in the artist movement. The futuristic campaign aimed at embracing the new model of art and leaving away the old fashion of art. When it comes to Marinetti manifestos, I acknowledge that the ideas of futuristic intersect with El Lissitzky idea of art as an evolution and not a new start that requires innovation and embracing of modern technology to improve art in the society. Also, Aleksandr Rodchenko manifesto response is aimed to call for a response even if it is not the one that is expected or was desired but has a positive impact after all.  The improvement is through the political movements that exonerate society from the bondage of the harmful or unprogressive form of life through acquiring new ways.


Glenn Compitello September 16th

Linguistics is the study of language and Semiology is the study of signs used in communication. Both usually work together but most people do get confused between the meaning of the both. Some people thought Semiology is only used in writing but it’s used in everyday life such as signs for bathrooms and road signs. I learned in the article was that the only way language can exist is from past communication systems actually working rather it being a completely new thing. Language can always takes from the past and present for it to stay around. Additionally, if a language doesn’t take from present times it can turn into a dying communication system.

Another interesting take away from the text is the idea that speech is psychological concept of ideas. This really relates to how semiology is used in communication, due to the fact that talking takes the use of social cues. Social cues are signs, I might not be as in depth as semiology in writing. In speech, when having a conversation with another. Our minds are using semiology to create thoughts psychologically.

Communication design is related to visual arts because they both use similar language and are visually aesthetic. Design is a form of visual art with its composition the only difference is the graphic design principles. Most graphic design principles are equivalent to the grammar of contrast.

Assignment for September 23

Our third reading assignment is three short manifestos written by avant-garde artists in the early decades of the 20th century. They are as follows:

Filippo Tommaso Marinetti, The Founding and Manifesto of Futurism (1909):Marinetti_Manifesto_Futurista

Aleksandr Rodchenko, Varvara Stepanova, Aleksei Gan, Who We Are: Manifesto of the Constructivist Group (c. 1922): RodchenkoStepanovaGan_WhoWeAre

El Lissitzky, Our Book (1926): Lissitsky_OurBook

Here are some questions to consider as you read:
The first decades of the 20th century brought a wave of new technologies and inspired a generation of artistic movements. What new possibilities did the authors of these manifestos find at the start of the new century? In what ways did these artists anticipate the art and design that would follow? Where might the ideas of these authors intersect? And where might they diverge?


Javion Bailey Sept 16

To be completely honest, this was a tough read for me. I felt lost while reading, and the concepts were pretty hard to grasp. But what I interpret as the difference between linguistics and semiology is that semiology is the reflection of the rules placed on different symbols, signs and words etc used in language. It governs how the words are used and their meanings. Linguistics on the other hand studies the auditory and physiology of communication between two or more people.

In addition, the author is also making the claim that linguistics is only a branch of semiology. That the system of signs is the whole in which language derives from. “A science that studies the life of signs within society.” This implies that semiology stems from society and how society perceives and uses these signs. Semiology can be used to put a value on the sociological impact of different symbols.

Studying different cultures and practices associated with them can shed more light on language. Studying linguistics on it’s own and following it’s set of rules only serve to separate it from semiology and all other things associated within society. Looking at it from the viewpoint of the individual it ignores the sociological structures. But looking at it from a social standpoint it would take the value away of the individual.

Jeremy Eisner September 16th

Semiology is the study of making signals and signs, yet some people confuse it with linguistics. Linguistics is the is the study of language and speaking itself, but a good sign does not need a language to be effective.

When you are on the road, you see certain signs that signal what to do. Maybe you will see a red sign that says stop, or a yellow sign that says yield, or another sign for making a turn. Despite these signs all having language on them, the signs themselves have become a landmark themselves. This means that the color, shape and icons on these signs have become almost universal in communicating the same message to those who see them. If something is red, you know to stop, if yellow, slow down and a bent arrow is turn. The words almost become a second thought since we already know what to do from the signals made from the sign. The idea of semiology is to create this effect, a symbol so iconic, yet easy enough for people all around the world to understand without language barriers in the way.

Linguistics find less of a place on signs, but more of a place on graphic design and poster making. Being the study of language, it’s important to know the language of the audience you want to market to. You could have a signal that lures the person in, but most of your ads will be most effective based on the way they are written. If your ad looks interesting, but is poorly written, the consumer has just wasted their time and becomes a distraction. This is similar to signs as a bad sign distracts people and confuses people into doing misinterpreted responses from the sign. Overall, it is important to know that making a good sign is one that is devoid of the forces that bound us by the common language, that have the ability to invoke an action from a mere glance.

Obed Ledezma – September 16th HW

What distinguishes semiology from linguistics is that semiology deals with signs, as for linguistics it is the scientific study of language. In the reading, it talks about how semiology is a science that studies “the life of signs within society that is conceivable.” Linguistic is a part of the general science of semiology in the reading its described as a tool for design to tell and describe with words so it can be understood, in order to understand what it is trying to say. These two terms show importance with communication and how it extends in order to be much deeper than just words or visuals.

When it comes to everyday language and signs we use them more than we know unconsciously. Whether it’s waving at someone or giving them the finger, signs are more than just a movement of the body even the ones signaling us to get to where we are going. I believe psychology plays a big part with signs, especially as a designer because you have to step outside of yourself in order to be the person from the outside to understand this sign and where it comes from as well as its meaning, origin, etc.

Signs, signifiers and the signified employed are general communications because of the concept and task they do in order to get their messages across. Its a form of general communication because it doesn’t make you think twice since it’s so commonly gazed upon on an everyday basis. While I was reading the passage I found that signifier can be termed as the form which the sign takes, and the signified is the concept the form takes. It could be described as something also automatic, where in your brain it’ll click and put the two together.

Angel O Sept. 16

When looking at signs and how we use them in everyday life we have to take a moment to look at the context. We take for granted the way we use signs sometimes because of how common place they have become in our lives. 

     Semiology which is the backbone of understanding the language of signs and linguistics plays a major role into the understanding of our modern society’s communication.  Looking at linguistics which is a part of semiology we see it play a role by bringing the social and cultural influences of what makes language.  This shapes our understanding of the development of language in a whole. Semiology is different because it can be broken into parts categorized as signifiers, signified, and sign which together create a general communication basis.  The signifier which is the sound associated with or the image of something example (tree).  The signified which is the idea or concept of something (example tree).  finally the sign which is the combination of both the signifier and signified which together form a meaningful unit.  

    By putting these ideas together modern society/graphic communication is able to achieve a language that most people can decipher for everyday negotiation.  Looking at language graphic communication and visual arts we are able to see some similarities through the execution. Language having a distinct recognizable way to communicate concepts is important. Graphic communication comes into play by making sure these forms are easily understood by a large demographic of society. Visual arts comes Into this by actively discovering ways to convey these messages in a way that is easily interpreted by the people come into contact with these symbols regularly.

Dennis U. September 16

  1. The difference between semiology and linguistics is that one speaks for it self and the other show’s sign to get the meaning. In the reading it gave examples of how linguistics is used for to describe something or what the reading say’s” to delimit and define itself. How the reading describes linguistics, as tool for design is to tell and describe with words so it can be understood and what is trying to say. However, it is much different with semiology where it deals with signs instead of speaking. This is mostly used in art where there is no words but to look and see what does it mean but describe what it actually is. After all, in the article it say’s that sense there wasn’t any science back then people well had to result in pictures or sign to understand what it means. Even though they both function differently they both have a similar idea where it is trying to make a point and this technique is used to help with designers.
  2. The semiology of signs is used for today. For example, street signs it show’s that to be aware of people crossing or bump signs which help the drivers to slow down. The reason we have these sign is to drive safety and make sure there wasn’t any accidents. As a gamer as myself there is the rating system which show the violence that it has. The rating system is used for kids to much sure to not play the violent games. The meaning of signs just helps people to understand what to do because when someone sees the sign that person knows what to do.
  3. Signs may say something but it helps communicate that this is bad or this is good. After all, there are people who are deaf that can even hear but with signs it helps to understand better so they can relied on that then with hearing. Another, way it communicates even at the plane where the signs show the seat belts and something else I forgot the other sign. Over all, signs are a message to are brain where it tells us that sense I saw that sign it’s safe or not.
  4. Back to the first question that even though language, graphic communication and visual arts are different it can follow same method. After all, all three have one thing in coming and it is to get the message through and by showing in these ideas. Another, way they’re related to each other is that as graphic designers it can help to be creative and tried to design that others can understand. Plus, making something were people can understand helps show that this message and by using the methods it can help spread in one way or another.