From November 1 to 2, it was Dio De Las Muertos also known as Day of the dead. Mainly celebrated in Mexico, this festival is about remembering your loved ones that have deceased. During this day, people offer food and other things (ofrendas) to their deceased one’s picture. 

Throughout the year, the LGBTQ community has been one of the sensitive topics. They have fought for their rights to be whoever they want without any judgment. Recently on Dio De Las Muertos, Doritos, one of the well-known American corn chip brands came up with their ad that represented LGBTQ. 

The ad opens with an old lady with her family and a young girl with a red Doritos bag offers ofrendas to her deceased brother’s photo. Suddenly the color of the sky changes from orange to blue when the brother’s soul (top picture on the right) shows up, while talking to his family another male soul pops up and the brother introduces the soul as his lover. While everyone is shocked, the sister claps and says “I thought you will forever be alone.” The ad ends with the quote “It’s never late to be who you are.” Although we see a glimpse of Doritos in the ad, the company focused on a festive day but mainly about LGBTQ giving a sweet and wonderful message.