COMD3504 - Section HE05 - Fall 2021

Author: Jessie Zhang

Assignment 8 – Jessie Zhang

Troye Sivan (singer, actor, queer icon and now beauty campaign star) has partnered up with Glossier to front their new beauty offshoot Glossier Play. Glossier join a growing number of brands who are increasing male representation in their beauty advertising.
Hennessy’s new ambassador, Henry Golding talks about diversity and culture. His appearance in this partnership may broaden to a bigger audience (Asians).

More info:
1. https://www.dazeddigital.com/beauty/head/article/43647/1/troye-sivan-glossier-play-campaign-gender-beauty-advertising?amp=1

2. https://www.adweek.com/creativity/okcupid-launches-an-expansive-campaign-for-almost-every-single-kind-of-dater/?from_amp

3. https://mlmanhattan.com/henry-golding-on-diversity-cognac-hennessy