Brooklyn Business Analysis

Brooklyn Business Analysis

Rachel Raskin

Business/ School of Professional Studies

ACC 1201 – Principles of Accounting II

Activity Description: Provide a brief description of the activity

The class will be divided into groups of 4-5 students. Each group will choose a Brooklyn based company from the list provided and develop a research paper about the company. Groups will also present their findings in a 15 minute presentation at the end of the semester. The research paper must address the following issues:

– Discuss the business, the industry and the history of the company’s formation. What type of business entity was it formed as (corporation, partnership, LLC, etc.)? What are the benefits of having chosen that specific entity? What business challenges did the founders face when launching the company? What accounting challenges did the founders face when the business was first established? How did they or how might have they dealt with these challenges?
– How has the location in Brooklyn aided or inspired the formation of the business? If the business is still in Brooklyn (such as Maker Bot, Etsy, Gotham Greens, Vice Media, or Brooklyn Brewery) visit its headquarters. Try to arrange a meeting with its employees and ask relevant questions to help you in your research. If you choose Pfizer or Domino Foods, the Brooklyn Historical Society has a wealth of primary sources on these companies.
– Find a similar company in the same industry and if the chosen Brooklyn based company is not public, make sure the second one is a public company that has filed a 10-K with the SEC. Provide a description and history of this business. Compare it to the similar business discussed that was formed in Brooklyn. What similarities do the two companies have and what are the differences?
– Analyze the financial statements of the chosen public company. Perform vertical, horizontal and ratio analysis and discuss how the business stands in comparison to its competitors and the industry. Access the financial statements through the SEC’s EDGAR filing system. All other articles and data should be accessed through Morningstar.

Learning Goals: What do you aim to achieve with this activity?

I would like students to be able to analyze a company’s position based on its financial statements. They should gain an understanding of how to research a company using reliable sources such as the Morningstar Market Research platform and SEC filing system. Ultimately, my goal is for the students to be able to connect their research about the company with the financial statement assessment they perform and put forth a comprehensive and original analysis. I would like them to step out of their comfort zone to work in a group, visit the business site directly to ask employee’s questions, and be able to convey all their findings in a professional presentation.

Timing: At what point in the lesson or semester do you use this activity? How much classroom time do you devote to it? How much out-of-class time is expected?

This is a term project. I dedicate twenty minutes a week for the groups to discuss their progress in class. Most of the work is done outside of class.

Logistics: What preparation is needed for this activity? What instructions do you give students? Is the activity low-stakes, high-stakes, or something else?

Prior to starting the activity I will cover the main concepts students will need to complete the project. Mainly, how to perform financial statement analysis and the characteristics of various forms of business entities. I will also introduce the students to the databases they will need in order to conduct the research.
Students will be instructed to post two drafts of the project to our class’ Open Lab site for my review prior to the final submission. They will be encouraged to use our Open Lab site as a place for group discussions regarding the assignment.

Assessment: How do you assess this activity? What assessment measures do you use? Do you use a VALUE rubric? If not, how did you develop your rubric? Is your course part of the college-wide general education assessment initiative?

I use a points rubric based on the AACU’s Critical Thinking Value Rubric.

Reflection: How well did this activity work in your classroom? Would you repeat it? Why or why not? What challenges did you encounter, and how did you address them? What, if anything, would you change? What did students seem to enjoy about the activity?

Overall, this project was a great learning experience for the students. The challenges the students had were making connections between the financial analysis and the context/current state of the company. To address this issue in advance, next semester I will have the students scaffold their work over a few drafts of the paper, leading to the final product.
I think the students liked working in excel to perform a complete financial analysis. They enjoyed the opportunity to apply many concepts learned in class. They also were surprised at how many companies were created right around City Tech and were pleased to know of all the potential career opportunities at these businesses. All students dressed in business attire to present their research to the class. I believe this gave them a sense of pride in their work.

Additional Information: Please share any additional comments and further documentation of the activity – e.g. assignment instructions, rubrics, examples of student work, etc. These can be links to pages or posts on the OpenLab.

Please share a helpful link to a pages or post on the OpenLab

Diagnose the Disease

Diagnose the Disease

Maria Dimino

Dental Hygiene

DEN 1200 Principles of Dental Hygiene

Activity Description: Provide a brief description of the activity

Each student will be assigned a specific medical disease from their course text book. In a two page paper they should cover a description, how it manifests in the oral cavity, its etiology, prognosis and the effectiveness of the prescribed treatment. In addition, they need one outside source from a peer reviewed journal with the latest scientific evidence to support their paper using APA citations.

Learning Goals: What do you aim to achieve with this activity?

The learning goals for the students are to conduct research from peer reviewed sources and add appropriate citations. In addition, to see if the latest scientific research supports the text book readings. They will also be able to make comparisons of relative effectiveness of alternate treatments and apply them in a clinical setting.

Timing: At what point in the lesson or semester do you use this activity? How much classroom time do you devote to it? How much out-of-class time is expected?

This assignment would be implemented at the end of the semester because the text book readings cover various medical diseases each week so in essence the students would need to be familiar with various disease etiologies and the manifestations in the oral cavity before they conduct their research. In classroom hours about 15 and out of classroom hours about 15.

Logistics: What preparation is needed for this activity? What instructions do you give students? Is the activity low-stakes, high-stakes, or something else?

The students would need classroom preparation and clinical preparation for this assignment. They would need to see some etiology in a clinical setting in addition to their textbook readings in order to make the connection between oral health and systemic health. This is a high stakes assignment, there is a lot involved and it will take a semester of learning to develop a connection between the two. In addition, exposure to various patients in a clinical setting will help them better understand their research.

Assessment: How do you assess this activity? What assessment measures do you use? Do you use a VALUE rubric? If not, how did you develop your rubric? Is your course part of the college-wide general education assessment initiative?

I would use a value rubric to do the assessment. My course is not a part of the college-wide general education assessment initiative.

Reflection: How well did this activity work in your classroom? Would you repeat it? Why or why not? What challenges did you encounter, and how did you address them? What, if anything, would you change? What did students seem to enjoy about the activity?

Currently, we are using a journal format for each student and this is not working well because the students are not interested in doing these three journals per semester. The Spring of 2017 would be the first semester that we implement an open lab assignment. I anticipate more student engagement with this assignment.

Additional Information: Please share any additional comments and further documentation of the activity – e.g. assignment instructions, rubrics, examples of student work, etc. These can be links to pages or posts on the OpenLab.

Being that we are in a health related field, each student will be assigned a specific medical disease. It is the student responsibility to act as responsible health care professionals by investigating the disease and the the prescribed treatment. The results are to be presented in a two-page paper using the course text book and one outside source from a peer reviewed journal using APA citations. The paper should include a description of the condition and how it manifests in the oral cavity, its etiology, prognosis and the effectiveness of the prescribed treatment.

Please share a helpful link to a pages or post on the OpenLab

http://hypertension.cochrane.org/

Assessing the Whole Student

Assessing the Whole Student

Jason Montgomery

Architectural Technology/Technology and Design

ARCH 1130 Building Technology I

Activity Description: Provide a brief description of the activity

In this course, students are required to set up their e-portfolioon OpenLab. Here the e-portfolio is used as a learning log, assignment submission system, and assessment tool. All aspects of the student work for the semester are documented and uploaded, including their sketchbook sketches, their notes from assignment readings, as well as their technical drawing assignments.

Learning Goals: What do you aim to achieve with this activity?

There are multiple goals of this approach to using the e-portfolio:
1. Students learn to use an internet tool to present themselves to an audience.
2. The way the students organize the site, the clarity of the presentation, the rigor of the organization, the care put into the graphics (clean scans, neatly cropped versus smartphone picture with poor focus or lighting and background distraction…) is an opportunity to assess digital skills, engagement, presentation skills and to work with students that need help with these.
3. The e-portfolio serves as a learning log, where students can become more conscious of their learning, seeing the connections between various activities in the course and across different courses when this activity is more broadly utilized (breaking out of silos).
4. The faculty can use this tool assess the student holistically, especially with a range of required activities in the course (such as reading comprehension, building foundational knowledge in the discipline, technical drawing, thinking and articulation of ideas through freehand drawing)
5. The e-portfolio becomes a tool for subsequent faculty to assess the skills of students at THE BEGINNING of the semester, so they can tailor assignments and adjust sequence to address needs of that particular group of students.

Timing: At what point in the lesson or semester do you use this activity? How much classroom time do you devote to it? How much out-of-class time is expected?

The e-portfolio must be introduced at the beginning of the semester in order to effectively capture the whole semester of student work. The students require more or less a one hour demonstration of how to set up their site, the interface on OpenLab, scanning and uploading images, adding pages and organizing menus. It is important to show them the support pages on OpenLab and the help desk.

Logistics: What preparation is needed for this activity? What instructions do you give students? Is the activity low-stakes, high-stakes, or something else?

The faculty member may need training in OpenLab to be better able to administer and support this activity. The faculty member and the students could benefit from seeing examples of other’s e-portfolios to inspire and help them visualize what they are trying to do.

This activity is important if it becomes part a broader tool across a department, so the stakes are significant in this context.

Assessment: How do you assess this activity? What assessment measures do you use? Do you use a VALUE rubric? If not, how did you develop your rubric? Is your course part of the college-wide general education assessment initiative?

This activity is a tool that facilitates assessment, but it could be assessed directly too, with a rubric that gauges the care and organization of the site.

Reflection: How well did this activity work in your classroom? Would you repeat it? Why or why not? What challenges did you encounter, and how did you address them? What, if anything, would you change? What did students seem to enjoy about the activity?

The students’ portfolios expressed a wide range of skill and care, but this in itself is useful. As the end of the semester approached, the students had a very clear visualization of what remained to be completed; they had a clear sense of their responsibility to meet the course requirements.

Many students struggle with what are becoming entry level skills with technology: scanning, manipulating and converting files, digital editing… These skills become important to the success of the students, but are often not part of the curriculum. This activity raises awareness of the need to support the students with their development of these skills.

Additional Information: Please share any additional comments and further documentation of the activity – e.g. assignment instructions, rubrics, examples of student work, etc. These can be links to pages or posts on the OpenLab.

A particular component of this activity, which will be documented in a separate L4 activity template, is the reading and note taking activity that was part of the e-portfolio submissions. This activity proved much deeper and more direct as a tool for assessing student reading comprehension than a typical quiz.

Please share a helpful link to a pages or post on the OpenLab

Reading Notes

A Gothic Guide to Brooklyn: Gothic Spaces Presentation

A Gothic Guide to Brooklyn: Gothic Spaces Presentation

Laura Westengard

English/School of Arts and Sciences

Eng 3407 (Gothic Lit. and Visual Culture) https://openlab.citytech.cuny.edu/groups/gothic-nyc/

Activity Description: Provide a brief description of the activity

Students created a travel guide for visitors interested in finding the “Gothic” spaces in Downtown Brooklyn (and the surrounding neighborhoods). Each group found a space in Brooklyn that they thought exhibited some of the Gothic elements we discussed in class. Then they created a profile of that place that describes the Gothic elements, analyzes the space in terms of one of the theoretical concepts discussed in class, and connects the space to one of the assigned literary texts.

These profiles will be posted on OpenLab along with images and videos. It will become a “Gothic Guide to Brooklyn!”

Learning Goals: What do you aim to achieve with this activity?

This place-based activity was designed to get students to view local architecture as a kind of text that they could analyze in relation to course concepts. They learned to synthesize course materials, apply course concepts to subjects outside of class, perform written and verbal analysis, work collaboratively, and use the online platform to deliver this information with appropriate style.

Timing: At what point in the lesson or semester do you use this activity? How much classroom time do you devote to it? How much out-of-class time is expected?

I introduced the assignment early in the semester and scaffolded some in class activities each week leading up to the presentation (approx. 10-15 minutes a week). As we discussed the assigned readings and course concepts, we kept a running list of Gothic terms and concepts on the course OpenLab site so students had a glossary with which to interpret their chosen location.

Logistics: What preparation is needed for this activity? What instructions do you give students? Is the activity low-stakes, high-stakes, or something else?

Students need time to schedule out of class explorations of the neighborhood surrounding City Tech. I provide them with a handout that explains the requirements, and they also need some way to create images and/or videos of their site. It is fairly high-stakes (10% of the final grade).

High-Impact Educational Practices: Which of these practices based on George Kuh’s High Impact Educational Practices (and other innovative approaches) does this activity incorporate? Choose all that apply.

Collaborative assignments and projects, Open Digital Pedagogy (the OpenLab), Wrriting-intensive projects/assignments, Place-Based Learning, Brooklyn Waterfront

Assessment: How do you assess this activity? What assessment measures do you use? Do you use a VALUE rubric? If not, how did you develop your rubric? Is your course part of the college-wide general education assessment initiative?

I use a worksheet on which each required item and its point value is listed. Next to that item, I included notes assessing the students’ work along with a score. This was not a VALUE rubric.

Reflection: How well did this activity work in your classroom? Would you repeat it? Why or why not? What challenges did you encounter, and how did you address them? What, if anything, would you change? What did students seem to enjoy about the activity?

The first time I assigned this activity, my class was too small to complete it in groups, so it had to become an individual activity. This was not ideal because one of the learning goals was to provide an opportunity for collaboration. The creation of the list of Gothic terms and concepts was collaborative, however, and we also collaborated as a whole class to create and design the OpenLab project. We had a conference-style presentation day in class in which students gave feedback on their classmates’ work. I am currently repeating the activity in a larger class as a group project, and I plan to have the current class add to the existing project site.

Students enjoyed the place-based aspect of the assignment, and they seemed enthusiastic about the creation of online travel-blog style profiles with images and videos. They were very creative!

Additional Information: Please share any additional comments and further documentation of the activity – e.g. assignment instructions, rubrics, examples of student work, etc. These could be in the form of PDF or Word files, links to posts or files on the OpenLab, etc.

Link to Spring 2016 Activity Handout: https://openlab.citytech.cuny.edu/westengardeng3407sp2016/files/2015/01/Gothic-Spaces-Group-Presentation-Prompt-Eng-3407-S-16.pdf

Link to Completed Project Site from Spring 2015: https://openlab.citytech.cuny.edu/groups/gothic-nyc/

Bustling Vacancy_ Mapping “behavioral” city patterns to produce architectural space

Bustling Vacancy_ Mapping “behavioral” city patterns to produce architectural space

Loukia Tsafoulia

Architectural Technology/Technology & Design

ARCH3609_Integrated Software in the Architectural Office https://openlab.citytech.cuny.edu/3609-integrated-software-in-the-architectural-office/

Activity Description: Provide a brief description of the activity

In this course, I create a project with multiple components that incorporates research, evidence, reading and thinking critically, demands organization and presentation skills and requires the ability to work collaboratively. Students work in groups of 2 or 3 over a semester period to produce a highly conceptual design project that is generated following rules of grammar, logic and mathematics. The project brings together the Urban and the Architectural scales through a series of NYC data abstractions and the establishment of rules that will define the students’ design in the architectural scale.

The students are asked to come up with a design dictionary of 3 main architectural elements that serves as their “alphabet” for space creation. At the same time, each group focuses on developing a visual language to discuss, collect, measure, map and quantify NYC behaviors/patterns. The students will respond to the literal and symbolic notion of “Motus” in the city, and create mappings, diagrams, data visualizations and diaries. The projects will ultimately be based on the cartography of their architectural
elements in such a way that they relate to the city mapping analysis. The assembly of these elements will ultimately create a spatial 3d pattern which programmatically serves as an open air experiential space in an empty city lot.

The assigned project involves four process stages:
– “Alphabet” stage
The “Alphabet” stage involves the creation of a design dictionary of three basic architectural elements: stair, wall and atrium. These are the “bricks” students will be using to construct their space.

– “Data” stage
This stage involves the study of New York City’s five boroughs using data analysis in order to identify and map “behavioral” city patterns such as patterns of noise, circulation, population, income, crime rates, programmatic uses, urban density, energy consumption etc. The teams select a minimum of two datamaps and numeric tables supporting these maps and through research, observation and analysis they correlate them and create a series of abstractions.

– “Syntax” stage
During the “Syntax” stage the students extract rules out of the city patterns that will define in a later stage their design. Outcome of this phase is a series of 2d diagrams and graphs explaining the “behavior” of each of the maps and their diagrammatic interpretation in 3d.

– “Composition” stage
This stage is about composing all the material produced during the Alphabet, the Data and the Syntax phases. The students employ the generated rules in order to assemble their architectural elements’ studies. They put together selected wall, atrium and stair studies (a minimum of 2 studies) following the rules extracted from the city pattern research to create a project. The projects will not take data literally. They will rather depart from conventional data definitions and ask what is the city, what is data, and how can they be re-applied in an architectural scale.

Learning Goals: What do you aim to achieve with this activity?

For this project the students are provided with guidelines for a better understanding of the integration of specialized software into all aspects of the architectural profession. The class simulates the design office space complexity so the students familiarize with its demands.
Students work in groups, demonstrating teamwork spirit, schedule and manage their time in collaboration with others, be professional with timeframes, enhance their speech and rhetoric skills. They have to weekly fill out timesheets learning how to be efficient with the hours spent per task.

The work environment demands that employees work together responsibly so learning in the classroom is initiated in a highly collaborative, interactive, and experiential way and the evaluation and feedback given in between them is encouraging, learning focused and transparent.

Students have to use data related to their city as their driver towards design. During this process students develop research, analytical and compositional skills. They conduct research related to NYC data using online resources such as https://nycopendata.socrata.com/ , http://nyc.pediacities.com/Nycpedia ,
http://wirednewyork.com/forum/ and learn how to properly cite sources. They gather, interpret, evaluate, and apply information discerningly from a variety of sources. Students present regularly throughout the semester to invited professionals from the architecture and urban design as well as curatorial fields. The presentations are in the form of printed boards 24”by36” (I provide them with the template) and oral presentation. Through publicly presenting their work students gain confidence and conscientiousness on their production, engage in constructive dialog with professionals and through this personalized experience increase their interest towards higher education levels.
Students curate all the work produced for the class including their group project in an individual book / portfolio. Main emphasis is given into the narrative of their design concepts and how they all tie together. Story telling is the center of their curation. Every book represents each author so each student should manifest his/her arguments through this book. Together with a printed version the students are also asked to use OpenLab, Archinect and Issuu as platforms to digitally create their eportfolio.

In the end of the semester, I showcase students work at my online digital platform PLB_Education (see link below) giving students the opportunity to be exhibited, to make their achievements visible not only to School’ ‘s community but also to the wider public. For the next semester I plan to also use OpenLab as an online platform in which students will post their blogs and discussions participating in a more interactive learning process. This project and its supportive materials (online archive, recordings etc) create a strong base for continuation past the course’s teaching period. Each subsequent class will build on previous semester classes’ work and therefore document how NYC data progressively alter.

Timing: At what point in the lesson or semester do you use this activity? How much classroom time do you devote to it? How much out-of-class time is expected?

This activity is a semester long project. I introduce the project on week #2 when I spend 30 minutes in class explaining the details, giving references and engaging on brief discussion with the students. I also post the project’s detailed description, resources, references and tutorials on Blackboard. For this coming semester I will also use the OpenLab platform for discussions and open feedback. From that point on my lectures and weekly assignments support with knowledge on integrated software the evolution of the project.
After Midterm I split the class in two sections: first part is a lecture or workshop on software and technical skills and the second part (60mnts) is organised as desk-critiques or open discussion on each team’s progress and concept.

Students are required to work in groups and meet once per week with their collaborator/s for two hours of brainstorming. Then they have to distribute the tasks between them in order to meet the weekly goals of the project as defined in the weekly assignment handouts. I expect students to devote 4 hours weekly over the course of a semester. They use a timesheet template created in google drive to control the time spent per task. Generally, I will allow some class time for students to meet and discuss and for me to check in with their groups, however, students are expected to devote time outside the classroom for gathering and analyzing their data and composing their design.

Logistics: What preparation is needed for this activity? What instructions do you give students? Is the activity low-stakes, high-stakes, or something else?

The students are given step by step all the software and theoretical support needed to develop the project’s multiple components in the form of weekly lectures and class discussions. So, the project is broken down to 10 weekly assignments/tasks outlined in the form of instructional handouts. I also post on Blackboard:
Tutorials and Class Recordings so I support them with possible software questions they may have outside the class hours.
– References and Resources.
– Base files for their convenience.

The students are given a template they have to follow and fill with required visuals and text description for their project’s presentation. These are boards 24” by 36” that they gather all the material needed to visualize their project (see project’s brief). Additionally, the whole class is sharing a google spreadsheet that serves as timesheets documenting hours spent per task as individuals and as groups for the project (see project’s brief).

High-Impact Educational Practices: Which of these practices based on George Kuh’s High Impact Educational Practices (and other innovative approaches) does this activity incorporate? Choose all that apply.

Collaborative assignments and projects, Open Digital Pedagogy (the OpenLab), Undergraduate research, Capstone courses and projects, Place-Based Learning

Assessment: How do you assess this activity? What assessment measures do you use? Do you use a VALUE rubric? If not, how did you develop your rubric? Is your course part of the college-wide general education assessment initiative?

This project is 50% of the overall grade. All the students have to weekly upload their work digitally on Blackboard following a given file name protocol. I have designed and posted on Blackboard a Rubric relevant to the project’s learning objectives with 5 scales (needs improvement, satisfactory, good quality, excellent quality). The class is broken down into four big presentations (1/4 pin up, Midterm Review, 3/4 pin up , Final Review). The overall grade for this project is outcome of their weekly submissions grade (40%) as well as their 4 main group presentations grade (60%) throughout the semester.

The performance criteria I asses for their group project presentations in my Rubric are based on oral communication:

Organization
– Ability to collaborate and present successfully as a group a highly sophisticated project.
– Professionality in presentation and meeting the given deadlines.
– Followed layout and visualization instructions for the project.

Quality of Supporting Material:
– Neatness and accuracy of the visuals.
– Quality of written description.
– Quality of city data analysis and data interpretation.
– Quality of final design as defined by the constraints set by the city data each team is analysing.

Delivery
– Quality of oral presentation. The presentation techniques, speech and posture as well as
coordination btw the group members are appropriate and appealing.
– Quality of plotted boards (nicely cut, pinned and in great resolution).

The performance criteria I asses for their weekly group project digital submissions are:
– followed instructions and submission on time
– file composition
– file neatness & accuracy,
– file line weights & resolution
– file presentation.

Reflection: How well did this activity work in your classroom? Would you repeat it? Why or why not? What challenges did you encounter, and how did you address them? What, if anything, would you change? What did students seem to enjoy about the activity?

This is the second semester I assign this project and students have positively responded addressing it as one of the most motivating and challenging projects they have dealt with. It has been a motivator towards high quality of work and a very interactive and vivid class. I am very excited to implement all the knowledge obtained through the Living Lab Seminars related to the use of OpenLab and the incorporation of HEP and General Education SLO’s to the project’s brief. This assignment has many components so in order to create a very clear methodology for the students I have to provide them with very specific visualization steps, templates and class recordings. Directing all the steps of the project, creating an online platform to exhibit their work, creating timesheets, refining the rubrics for this project’s assessment and providing them in advance to the students has made my teaching overall more effective.

The main challenge is having the students work in groups and being able to manage their time accordingly. For that reason, I create an hierarchy similar to the office space where the working team reports to the project leader regularly through emails, timesheets and notes on each others projects shared with the whole class.

This project by nature relates not only to architectural, urban and preservation design oriented fields but also to Curatorial Fields and Social Sciences. Since this project is based on both qualitative and quantitative data analysis there could be a correlation with Math fields as well. Finally, the project focuses on developing a visual language to discuss, collect, measure, and quantify data. The students and create mappings, diagrams, data visualizations, diaries so I could imagine this project being part of Visual Arts Studies. In the future, I would like to further the project to better connect STEM fields with Liberal Arts.

Additional Information: Please share any additional comments and further documentation of the activity – e.g. assignment instructions, rubrics, examples of student work, etc. These could be in the form of PDF or Word files, links to posts or files on the OpenLab, etc.

This is link shows the course’s OpenLab page with the courses syllabus and the weekly handouts, and the description for this project. This website is still under construction and will be used for the next
semester:

https://openlab.citytech.cuny.edu/3609-integrated-software-in-the-architectural-office/

This link showcases students work from the previous semester:
http://www.plbny.com/#!3609-bustling-vacancy/c1y5p