Brooklyn Business Analysis

Brooklyn Business Analysis

Rachel Raskin

Business/ School of Professional Studies

ACC 1201 – Principles of Accounting II

Activity Description: Provide a brief description of the activity

The class will be divided into groups of 4-5 students. Each group will choose a Brooklyn based company from the list provided and develop a research paper about the company. Groups will also present their findings in a 15 minute presentation at the end of the semester. The research paper must address the following issues:

– Discuss the business, the industry and the history of the company’s formation. What type of business entity was it formed as (corporation, partnership, LLC, etc.)? What are the benefits of having chosen that specific entity? What business challenges did the founders face when launching the company? What accounting challenges did the founders face when the business was first established? How did they or how might have they dealt with these challenges?
– How has the location in Brooklyn aided or inspired the formation of the business? If the business is still in Brooklyn (such as Maker Bot, Etsy, Gotham Greens, Vice Media, or Brooklyn Brewery) visit its headquarters. Try to arrange a meeting with its employees and ask relevant questions to help you in your research. If you choose Pfizer or Domino Foods, the Brooklyn Historical Society has a wealth of primary sources on these companies.
– Find a similar company in the same industry and if the chosen Brooklyn based company is not public, make sure the second one is a public company that has filed a 10-K with the SEC. Provide a description and history of this business. Compare it to the similar business discussed that was formed in Brooklyn. What similarities do the two companies have and what are the differences?
– Analyze the financial statements of the chosen public company. Perform vertical, horizontal and ratio analysis and discuss how the business stands in comparison to its competitors and the industry. Access the financial statements through the SEC’s EDGAR filing system. All other articles and data should be accessed through Morningstar.

Learning Goals: What do you aim to achieve with this activity?

I would like students to be able to analyze a company’s position based on its financial statements. They should gain an understanding of how to research a company using reliable sources such as the Morningstar Market Research platform and SEC filing system. Ultimately, my goal is for the students to be able to connect their research about the company with the financial statement assessment they perform and put forth a comprehensive and original analysis. I would like them to step out of their comfort zone to work in a group, visit the business site directly to ask employee’s questions, and be able to convey all their findings in a professional presentation.

Timing: At what point in the lesson or semester do you use this activity? How much classroom time do you devote to it? How much out-of-class time is expected?

This is a term project. I dedicate twenty minutes a week for the groups to discuss their progress in class. Most of the work is done outside of class.

Logistics: What preparation is needed for this activity? What instructions do you give students? Is the activity low-stakes, high-stakes, or something else?

Prior to starting the activity I will cover the main concepts students will need to complete the project. Mainly, how to perform financial statement analysis and the characteristics of various forms of business entities. I will also introduce the students to the databases they will need in order to conduct the research.
Students will be instructed to post two drafts of the project to our class’ Open Lab site for my review prior to the final submission. They will be encouraged to use our Open Lab site as a place for group discussions regarding the assignment.

Assessment: How do you assess this activity? What assessment measures do you use? Do you use a VALUE rubric? If not, how did you develop your rubric? Is your course part of the college-wide general education assessment initiative?

I use a points rubric based on the AACU’s Critical Thinking Value Rubric.

Reflection: How well did this activity work in your classroom? Would you repeat it? Why or why not? What challenges did you encounter, and how did you address them? What, if anything, would you change? What did students seem to enjoy about the activity?

Overall, this project was a great learning experience for the students. The challenges the students had were making connections between the financial analysis and the context/current state of the company. To address this issue in advance, next semester I will have the students scaffold their work over a few drafts of the paper, leading to the final product.
I think the students liked working in excel to perform a complete financial analysis. They enjoyed the opportunity to apply many concepts learned in class. They also were surprised at how many companies were created right around City Tech and were pleased to know of all the potential career opportunities at these businesses. All students dressed in business attire to present their research to the class. I believe this gave them a sense of pride in their work.

Additional Information: Please share any additional comments and further documentation of the activity – e.g. assignment instructions, rubrics, examples of student work, etc. These can be links to pages or posts on the OpenLab.

Please share a helpful link to a pages or post on the OpenLab

Luxury labels and Fast-fashion

Luxury labels and Fast-fashion

Alyssa Dana Adomaitis

Department of Business/College of Professional Studies

MKT 1246: Textiles

Activity Description: Provide a brief description of the activity

Students are required to compare and contrast a garment made prior to the fast-fashion (1980) era and in the fast-fashion (2000) era. The dichotomy of quality between luxury (designer, pre-fast-fashion) labels and fast-fashion labels produce different aesthetic attributes yet both are viewed as fashion. The quality must be tangible for students to experiment in order to truly understand the underlying significance about luxurious fashion and fast-fashion. By identifying extrinsic and intrinsic characteristics in a garment, students will conduct an analysis of the detail physical features and functional aspects of the garment.

Learning Goals: What do you aim to achieve with this activity?

Fashion quality is important for apparel and textiles professionals to understand. It is difficult to teach considering the prominence of fast fashion retailers, such as H&M and Zara around the city and accesible to students. Given student’s lack of experience with quality textiles, formulating teaching/learning exercise that start with this knowledge is important. Building knowledge from existing knowledge (constructivism approach) to teach has been used in apparel and textiles courses (Yaoyuneyon & Thornton, 2011) and has been found to increase student motivation and learning. Apparel and textiles instructors have been particularly interested in constructivism in the form of problem-based learning by bringing in industry-based problems to fashion application courses (Gam and Bannin, 2011).

Timing: At what point in the lesson or semester do you use this activity? How much classroom time do you devote to it? How much out-of-class time is expected?

Several steps will be taken to ensure the class will compare and contrast the garments in an appropraite manner. The first step is to introduce the two garments without labels to students so no extended inferences (judgements) can be made. The first garment will be a St. John’s knit (SJK), which was made prior to the availability fast-fashion (1980s). St. John’s Knits (SJK) are high-quality and fit well (Eng, 2013), currently retailing for approximately $795 – $1095 (Online shop, 2014). The second garment will be purchased at H&M, which is a retailer known for fashion forward garments but of low quality (Dowling, 2012), retailing for approximately $9.99 to $49.99 (Ladies Online, 2014). The garments, of St. John’s and H&M label, that will be compared by students will be similar in fabric (knits), style (top and skirt), and end use (professional setting). The analysis will have students detail physical features (that are tangible) and the aesthetic and functional aspects of each garment. For the second step, students will complete a quality analyses questionnaire with open-ended questions to prompt comparison, including questions, such as (a) Which of the garments’ textiles do you think is higher quality and why? In the third step, studentswill be asked to discuss their findings as a group consisting of two students before posting on Open-lab.

The last step, step four, the instructor will inform the students the era of each garment (pre/post-fast fashion) and the label information on each garment and check with their respective postings. The instructor will then introduce a mini-lecture on the topic of Fast Fashion. Subsequently, students will be prompted to discuss the impact of fast fashion on the quality of textiles and the fashion industry.

Logistics: What preparation is needed for this activity? What instructions do you give students? Is the activity low-stakes, high-stakes, or something else?

The preparation needed forthis teaching/learning exercise was to assess students’ existing knowledge in a pre-survey questionairre which included: 1) To identify as many physical and performance properties of textiles for apparel that come to mind (i.e., durability, elasticity, flexibility) as learned in class lecture and 2) How do you as a students classify garments prior to or after the development of fast fashion? The pre-activity survey will ask questions to address the second objective to compare and contrast previous knowledge qulaity garments and fast fashion and quality amongst each other to post in Open Lab (1) Definition of quality apparel and fast-fashion apparel, (2) Aside from appearance, what garment features most impact decisions to descibe it as designer, pre-fast-fashion or as fast-fashion garment

High-Impact Educational Practices: Which of these practices based on George Kuh’s High Impact Educational Practices (and other innovative approaches) does this activity incorporate? Choose all that apply.

Learning communities, Diversity and global learning (“difficult differences”)

Assessment: How do you assess this activity? What assessment measures do you use? Do you use a VALUE rubric? If not, how did you develop your rubric? Is your course part of the college-wide general education assessment initiative?

Reflection: How well did this activity work in your classroom? Would you repeat it? Why or why not? What challenges did you encounter, and how did you address them? What, if anything, would you change? What did students seem to enjoy about the activity?

Additional Information: Please share any additional comments and further documentation of the activity – e.g. assignment instructions, rubrics, examples of student work, etc. These could be in the form of PDF or Word files, links to posts or files on the OpenLab, etc.