1A Trademark/Logo
The internship I currently work for is an in-culture public relations and communications agency. It serves clients across a broad array of industries and focuses on B2B marketing and media. Within the creative, design, and content departments the agency provides creative concepting to production. Creative teams work on and develop different projects and ideas that earn attention and business impact. During the internship, I have the task of assisting in creative concepting and design.
For creative concepting most of the ideas are “proposed ideas” until they are approved by the client for execution. When we present proposed ideas we often use photography and mockups that closely relate to the project’s end goal. Although the presentations are only being seen by the clients and aren’t being published, we always follow the AIGA guidelines of fair use. Any photography being used has to be either royalty-free or must reference the photographer in the description of the slide. For designs that are being made for the company itself, they must be made using the assets that are provided in the company’s “brand guide.” We were given access to the brand colors, font, patterns, logos, watermarks, and approved photography.
1B Confidentiality Agreement
I did have a sign a confidentiality/non-solicitation agreement before starting the internship. For some projects, I’m not allowed to reveal the details of the projects and for others, I can talk about them briefly. As a result of the confidentiality/non-solicitaion agreement, I try to only talk about the campaign ideas that my partner and I proposed to our managers and the design work that I am assigned.
