Week 10

Session 1

Introduction Read this piece on creating typefaces, and think about how ideas evolve through concepts and various associations

1) Project #2 | Magazine

• Consistant Grid

• Color Scheme

• Typeface concept

2) Student samples

• 1, 2, 3

• Those who wish to make an autobiography can consider the structure of a manifesto: How To Write Your Personal Manifesto

3) Magazine Design Hunt 

In groups of 2-3 analyze the overall style of the magazine by picking out the 1) Grid, 2) Color scheme, 3) Typeface concept.

The Grid – Should be consistent throughout the whole magazine

Color Scheme – Either point out specific 2-3 colors at most (or lack there of) that appear throughout, or colors that were mentioned to be inspired by era or other cultural reference (i.e. 1950’s housewife culture).

Typeface Concept – Find at most 2-3 typefaces that remain consistent and flavor the whole magazine (i.e. which 2-3 of the Five Families of Type are being referenced)

Create a post on the class blog that addresses these three points of your selected magazine (include a link to the magazine page for visuals) to present to the class

[Looking at: Joshua, Blueprint, Free Style, wherever, Huck]

4) Workshopping Ideas

1.  Mind Mapping (due with completed Magazine)

• Include associations with colors, symbolism, locations, music, cuisine, anything that is SPECIFIC, jot it down, no matter how digressing a thought

2. Outlining (due 11/12)

1) Magazine’s theme/subject

2) List of chapters

3) Proposed bullet points of content that will be covered (researched) in that chapter (with beginnings of research links or citations annotated within)

3. Thumbnails (we will do this in class 11/12)

 

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Session 2

Introduction (Use Chrome browser) Get type-analyzed by the type-personality analyst , and share what typeface you got (and why) in the discussion comment section.

** ANNOUNCEMENT ** I handed back the Midterm. Question on Hierarchy was turned into extra credit due to overall confusion about the section. As a result, your test scores were out of 92 (instead of 100). If you talked about the 4 categories of hierarchy or the strategies for good hierarchy as mentioned in the lecture, I gave you that as extra credit points.

1) Type Book print samples (troubleshooting)

2) Outlining (demo)

Student Sample 1: Through The Lens

Proposed Outline

Theme: Dynamic Photographers

1) Sally Mann

• Portraiture

• Children

• Family

• Adolescence / Puberty

• Nudity and conventions

2) Edward Weston

• Straight Photography

• Still Life

• Natural world (people, food, landscapes)

• Figurative/Abstration

3) Richard Avedon

• Fashion Photography

• Commercial Art / Advertising

• Intention: Clientele vs. Self

• Depicting Motion

4) Alexander Rodchenko

• Manifesto / Art as Lifestyle

• Avante Garde

• Revolution / Political / Propaganda Photography

• Abstraction and Geometry

• 2D Principles of Design

5) Imogen Cunningham

• Transient Abstraction

• Man vs. Nature

• Feminist Art

• Referential Photography

3) Personifying Type

4) Helvetica clips https://youtu.be/wWE34Eg8OnI

• Type has personality

• Type from a grid

• Type design step-by-step

5) Custom typeface assignment and demo (due with completed Magazine)

Using the MyScriptFont stencil (click on image, download .PNG), the Wacom Tablet and Photoshop, design a display type to serve as some typographical element in your magazine (due with the completion of your magazine)

At the completion of your Magazine, you will have a small writing assignment asking you to connect the concept of your invented typeface to the stylistic philosophy of your magazine. In other words, how did this particular invented typeface help represent visually and personify the subject and visual theme of your magazine?

How to organize your Photoshop file:

• Layer 1 (Background): Stencil

• Layer 2: Grid if you wish

• Layer 3: Rough handwriting layer OR your final type handwriting layer

** Experiment with types of paintbrushes | Vary the opacity and flow **

When you are done with your typeface:

1. Save As > PNG

2. Give it a name

3. Upload PNG to website

4. Output format is TTF

5. Download the TTF link given to you

6) Workshop

• Construct your outline (to hand in for a homework grade by 11/12)

• Use the outline to help organizing your research (keep track of sources)

• Work on developing typeface for magazine