Assignments Week 3 (due 9/24)

1. Study for Quiz 1 next week (@ 9:10am, 9/24):

>> Know your Type Anatomy:

By Libby Clarke
By Libby Clarke

>> Below is additional vocabulary from Prof. Mary Brown’s COMD1167’s page that is worth studying:

  • leading – refers to the linespace between the lines of type. The term originated in the days of metal type. During hand-typesetting, thin strips of lead were inserted into the lines of type to increase the distance.
  • sans serif – a typeface that does not have serifs.
  • serif – the line attached to the end of a stroke in a letter or symbol.
  • letterform – refers to the shape and design of individual characters—the way the characters are drawn.
  • Epigraphy – the study of letterforms carved in stone or other permanent material.
  • Calligraphy – the art of decorative writing, usually with pen and ink.
  • points – unit of measurement in typography (72 points = 1 inch. All type is measured in points).
  • pica – typographic unit of measurement (12 points = 1 pica; 6 picas = 1 inch; 72 points = 1 inch).
  • kerning – adjustment of the space between two letters to improve the appearance.
  • tracking – adjustment of the space between letters for the a whole word, sentence, page or document.
  • grid – non-printed system of horizontal and vertical lines that help the designer align design elements on the page.
  • margin – the area of the page where text isn’t. It’s the area which distinguishes the text area from the page area around it.
  • gutter – the space between the columns. It is also the space where two facing pages meet.

>> Be able to distinguish differences between Five Families of Type


2. Bring to class: 5 photo/screenshot files, one example for each of the Five Families of Type classifications being applied in the everyday world

3. Reading: Using the Grid Effectively

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