Logo Design

for this assignment, we needed to make our own logo using the ligature reading to give us ideas on the style we could use for our own design.

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For this sketch I wanted both uppercase letters to fit in box which required some adjustments for the idea. I had them combined using the ends of the letter which made the M into a shape. I had also noticed the M created an arrow which points to the K. This was a sort of a way to indicate that you should go to Kelly, Others might say that it makes a heart shape.

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For this sketch I wanted to make more ways to combine the uppercase letters using the stroke of the K and the stroke of M. However, I wanted to use s Slab serif and a modern serif which can bring attention. But with the different stroke patterns I find it intense which ruins the simple logo design.

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For this final sketch I wanted the combination of an upper case letter with a lowercase letter. I found this thumbnail more to my liking due to the letters being combine together as one. The sans serif made the design more pleasing to the eye. The K and the m would work well together for it’s continuous stroke.

Final design

For the final Design I wanted to add my favorite color which is magenta, which I feel like the color can give an ideas about me, soft but encouraging which I like to give support and help others. The curl on the end of the M would hope to give a sense of silliness which I have.