Script + Shot List

1. Its Morning, and guy is sleeping in bed.
CA: Establishing Shot
VO: “When we wake up to begin our day…”

2. He awakens from his sleep.
CA: Zoom in slowly
VO: “swamped in deadlines, leading meetings, or innovating the next big thing..”

3. He takes steps forward out of bed.
CA: Track back to follow footsteps
VO: “At least you’ll step into a world.. knowing you stepped into someone’s else shoes by purchasing a pair of your own.”

4. Guy gets dressed.
CA Medium Shot, Tilt up slow
VO: “TOMS classic shoe provides functional; fashionable comfort with a durable sole and insole for those on the go..”

5. While looking in the mirror adjusting coat.
CA: Close up, Pan Right Slow
VO: “Every pair of TOMS shoes purchased…

6. Looks down at shoe with slight smirk on face (thought).
Extreme Close Up Profile, Tilt Downward slow
VO: “One is given to a child in need.”

7. Shoe in hand.
CA: Insert/Cut Away of shoe in hands. Birds Eye Perspective.
“fashion that give back, now that’s innovative.”

8. TOMS Shoe (product) placed on foot. Show logo bottom right hand corner. Show Tag Line Upper Left Hand Corner
VO: “TOMS, One for One.”