During week two of our internship, we were tasked to create logos.
This was an important job considering this logo would be what the viewers would see first when it came to the podcast.
While we did discuss what we thought the brand colors should be and threw a couple of ideas off of each other, when it came to submitting our first logo ideas, we all worked separately to create our own work.
When I was creating the logos, I wanted them to have a simple yet effective feel to them. I didn’t want it to be too crazy and I wanted to get right to the point in order for it be able to fit across different media channels.
The colors I chose to use for the logo are purple and pink.
I chose pink to represent that this would be a woman’s podcast. While the gender norms are becoming less strict in today’s world, many people still associate the color pink with women.
Purple combines the calm stability of blue and the fierce energy of red.
I wanted there to be a sense of a calming color with the lighter pink to play on the actual title of the podcast: Bent not Broken. I feel like the purple and pink work well together.
I drew inspiration from many different places when it came to actually designing logos.
I wanted to create a logo like this one- something that used a face in the actual logo design itself. I liked the idea of a silhouette of a woman or a simple drawing of one itself with lines only rather than adding the actual skin color or other specific details.
When choosing the font for the logo, I decided to go for a sans-serif font. I just felt like it flowed nicely. With a sans-serif font, I was able to connect the text more easily than I would with a serif font.
Since the title of the podcast has two B’s in it, I wanted to focus on the letter B itself. I felt like I would be able to play on the fact that two words were sharing the same letter. That would also be another point for me to be able to make the logo flow nicely.
While we are still deciding on a final logo design for the podcast, I was very happy with how my logos turned out I cannot wait to work with the other interns to come up with a final logo design for the podcast.
