Introduction

Brand Image

About the Brand:

Kelina, Growth starts with you, brand is about ownership of self- development and one’s ability towards possibilities. This brand looks forward to helping others with self-reflection, improve towards a concrete mindset and self-esteem. When hearing the brand, Kelina, one should actively think about and consider self-growth, wanting to be better everyday and thrive for continuous improvements. With these qualities, one will be granted the key to successfully build and maintain self-confidence including personal/professional skills that contributes to life accomplishments.

Personal Mission Statement: 

One’s personal mission statement is to make the very most out of every experience whether challenging or not. One wants to continue growing in making ethical choices in life and become a strong and confident individual every day. As the type of person one is currently, there is the aim to stand out with a concrete reputation of being fierce and intelligent in every aspect. With these powerful traits, it contributes to building healthier relationships with family, friends, partners, colleagues and employers. One wants to expand on their lifestyle by traveling more abroad and expanding knowledge about the world. To adapt to forming changes in one’s life such as buying a new home, motorcycle, constantly workout by going to the gym and at home. Reading goals in reading 5 books per month at most and getting into learning different software programs. One also aims to improve social life by managing time in spending valuable time with loved individuals and becoming a reliable person towards them. 

Professional Mission Statement: 

One thrives to successfully build a career in the fashion industry to work in event production in Fashion Runway shows. Having an understanding of how everything works behind the scenes of the Runway shows. Also, in wanting to adapt to the pressure and challenges of different roles in the field. If the event production career does not work out then the other option will be in Visual Merchandising. To become a merchandiser for Michael Kors or any other big luxurious brands. One seeks to improve and expand on creativity that will become inspiring to viewers and in the fashion industry. Fashion is all about rapid change and how it can be impactful to society. It wants to continue communicating to the world and the significance behind life events and life influences. After earning a Bachelor’s Degree in the Business of Fashion and Technology, one plans to apply to two long-term fashion internships in Visual Merchandising, Event Production, and Retail Operations. From there if the internships offer permanent full-time positions then one will commit to the role. If one is able to land a role as Fashion assistant in an office workplace to gain more experience, one shall begin the career steps. One in the overall looks forward to financial independence and to fully maintain an independent lifestyle.