The WHO?

Ironically enough, I am currently interning at my place of employment — Outfront Media — in the Interactive Services/Marketing Department.

  • 2,370 employees and operates in the United States and Canada
  • Public Company
  • Outfront Media is one of the largest out-of-home advertising companies and operates both billboards and transit displays
  • Outfront Media holds advertising contracts including:
    • MTA New York City Transit (NYCT) bus and subway, Metro-North Railroad, Long Island Rail Road
    • Washington Metropolitan Area Transit Authority (WMATA), Washington, DC
    • Los Angeles County Metropolitan Transportation Authority (LACMTA), Los Angeles
    • Metropolitan Atlanta Rapid Transit Authority (MARTA), Atlanta
    • Valley Metro Regional Public Transportation Authority of greater Phoenix, Arizona, transit shelters and light rail (Valley Metro)
    • Detroit Department of Transportation, Suburban Mobility Authority for Regional Transportation and Ann Arbor Area Transportation Authority in Metro Detroit
    • Potomac and Rappahannock Transportation Commission (PRTC), Prince William County, Virginia
    • Valley Transportation Authority (VTA), Santa Clara County, California, Silicon Valley
    • Mississauga Transit advertising on buses (Canada)
    • Transit shelter contracts in the municipalities of: Halifax, Cape Breton, Saint John, Quebec City, Saguenay, Trois-Rivières, Sherbrooke, Montreal, Oakville, Mississauga, Vaughan, Richmond Hill, Markham, Pickering, Newmarket, Hamilton, London, Windsor, Leamington, Sarnia, Barrie, Winnipeg, Calgary, Edmonton, and Vancouver (Canada)
  • TDI (Transportation Displays Incorporated) was the first predecessor company for transit advertising, publishing advertising for passenger railroad timetables and displays in railroad terminals. TDI was first incorporated in 1938. In 1996, the company was sold to Infinity Broadcasting. The transit business and the billboard business merged in 2001 under the name Viacom Outdoor. When Viacom split from CBS Corporation in December 2005, it became CBS Outdoor. CBS owned CBS Outdoor as a division of CBS until March 2014, at which point it was spun off into an independent company. CBS Corporation continued to own 83% of Outfront Media, although this number is expected to decline over time as Outfront Media converts into a real estate investment trust and CBS Corporation divests itself of the outdoor unit. CBS Outdoor shares began trading on the New York Stock Exchange on March 28, 2014.
  • News article #1 ( Outfront Media reported increased revenue by 14.3% ($52.4 million) mainly due to the increase in yield and growth revenues from digital billboard and digital transit displays in second quarter. However, operating expenses increased by 14.8% because of the higher transit franchise expenses due to higher transit revenues, higher billboard property leases etc.
  • News article #2 ( Outfront media announces a partnership with MoMA to display iconic works on their digital screens in the subway. The museum will also curate a new selection of artwork for the billboards every month as a way to draw more attention to the museum and its shows. Until now, no other advertising company has done such in depth advertising for any museum.