I chose to attend the Print and Interactive Marketing in 2021 and Beyond webinar hosted by Siobhan Daukes, the president of the Advertising Production Club of NY and Deborah Corn, Intergalactic Ambassador to the Printerverse, Print Media Center. She is joined on the conference by Lily Harder, a Sr. Director of marketing strategy at Comperemedia.

The topic covered in this webinar was using research on consumer trends to create a more impactful campaign and this topic was brought up in the discussion of omni channel marketing campaigns and trend with their use of QR codes. Lily Harder was here to bring some insight because of her background in marketing research and consumer trends.

The event itself was informational for me, to say the least. I myself like to incorporate research into my projects as I feel it provides me with the direction to take for not just a print campaign but for various medias of the campaign, stemming from the print. Watching this webinar made me realize that there are many different advertising strategies and research strategies. Omni Channel is a marketing strategy I decided to research from this webinar that approaches various methods to reaching out towards consumers, meeting them where they are. Learning more about this tactic has made me curious towards incorporating this into my Senior Project for my class and seeing how far I can take it.

My follow up email would be to Lily Harder asking her how she came to be in the position that she is currently in as well as how she came into her knowledge of marketing strategies. I would also like to see if she could possibly mentor me.