Topic: 2022 Top Marketing Trends

Jason Heller and John Copeland discuss state-of-the-art, modern day methods of advertising and getting a customers attention through marketing. They used many different visuals to display this as well as talking about their personal experiences with other companies. While advertising isn’t my primary goal in life it did give me some insight into what technology and strategies are being used to grab peoples attentions.

John Copeland is the vice president of marketing and customer insights at Adobe. He’s responsible for company-wide analytics on Adobe consumers. Analytics aside, his team also utilizes world-class market research and data and works closely with stakeholders in marketing, sales, and product development.