This is the whole Project as a ”process book” where all the content completed during this semester is detailed.
COMD 1200 _Spring 2025
Kamila Alvarado
Category: City Tech
Name’s Designer: Jhon Maeda
The Alignments are to create proportion.
For example: How do you create a readable, asymmetrically balanced poster with clear hierarchy?
This is a typographic poster with the designer’s quote: we can incorporate other elements, but the hierarchy remain on typography.
Letterform
(The negative version is exactly the same as the positive, except that it uses the opposite color)
- What was black will be white, what was white will be black.
- The positive and negative versions MUST be exactly alike except it reverses color.
This project, the third of the semester, was inspired by the image of an animal. This project was focused on evaluating and demonstrating the different values.
My work was my cat Martina, whose first image is posterized in photoshop. Then, the point was made of several pencils with different pronunciations in terms of tones to create the look of the image.
The next step was the representation of 3 different values; and recreate my own grayscale with realistic values, one with 4-5 values, and one with 2 values (black and white).