Aperture Magazine

On October 8,2014 at 6:45 pm I went to Aperture Magazine Live: Photography & Fashion’s Maverick Magazines Networking Event.The event was at the Auditorium at 66 West 12th Street, Alvin Johnson/J.M. Kaplan Hall. The auditorium was huge and the speakers where on the stage speaking. There were five speakers named Inez & Vinoodh from The Face, Penny Martin editor of The Gentlewoman, Phil Bicker  creative director The Face magazine and moderated by Charlotte Cotton.They were very well spoken. On the stage background there was a huge movie flat screen that featured work from each magazine. I was given a ticket like you would get if you went to the movies.

 

I learned a lot about what goes into the production of a magazine and the elements of a magazine. Furthermore in this paragraph and hereafter I will tell you some of what I learned. I find out that editorial and advertising is separate with no irony in photography. In the 1980s and mid 90s the style of photography was the inspiration of the image. The way the image made you feel with not being able to put your finger physically on it. As you mature as a photographer it is hard to be ironic and critical of an image. Some people experiment when young and never stop while other people do.With digital(online) photography there are limitations. Web is technological driven. In the past their was value and aesthetic to an image that shown through a magazine.Commercial photography has its own aesthetic. Journalism is the earnest form of publication.

Fashion photography uses positive energy and has creative possibility. There are new techniques with lighting and room for experimentation. You can organize film while shooting where you plan for everything. The platform is sensitive to inspiration at the moment with using red camera.It is the promise of glamour in life with featuring desire in the way they communicate. With fashion photography you see the campaign before shooting so it can meet clients approval. In simplest terms it is a gallery of memories. There is also an exchange(point) of reference for each image. The reference declare itself with social media issue.

Art directors must sell the campaign and sign off on final version for print. They talk about color, hair and so forth when it comes to elements of image. It is challenging to make something new. Demands of clients can be high with them wanting twelve images a day for advertising campaigns.

Editorial experiments depending on the magazine to create a story that’s believable. There are references to visual world. Advertising demands a certain amount of creativity. It is the promise of a certain life with soft and quiet image vs sexually. Photography is very different now with advertising having the biggest budget and campaigns being free.

Film photography is still limited. There was content for the sake of content . Magazines feature jewelry collections. There is branding where people express themselves in different mediums where they meet new paper. Values in photography still hold in ground today.

Publisher is desktop,digital and print where people in engage in reader through past issues. Time is leisurely in photography for print magazine. Thinking of reader brings success to issues. Penny Martin from The Gentlewoman in UK believed that woman really have a point of view .

Magazine writers and photographers at Aperature magazine focus on what we look at with Instagram with online magazines. It is their inspiration.

Editors select photography through portal digital format where they think of the woman that is reading magazine. The image making process is made through talking on a team with an inspirational amount of images that comes from everyone. They play with language of fashion. They take responsible for making things that will work. This is the job of Editor and Chief of the Gentlewoman. They do this through experiencing things that stay with them. Fashion is represented by certain companies with corporate interest.