James Thorne's ePortfolio

Panel 1

Pan Shot of the locker room( left to right)

Panel 2

close up of Main character thinking about the upcoming game.

Panel 3

Close up of the coach talking to the main character. camera slightly altered to the right

Panel 4

Close up of  the shoe. camera slightly altered to the left with the right shoe as the focal point.

Panel 5

back view of player walking to the court dribbling a basketball. Tracking shot.

Panel 6

Extreme close up of the jersey with the numbers “23′ on it. tracking shot. light will succumb the whole screen.

Panel 7

Panoramic shot(Crane shot) of the court with the players getting ready to play. a lot of cheering going on in the crowd.

Panel 8

POV shot of the ball being passed to the Main Character. Close up of the ball

Panel 9

Tracking shot from behind with the main character dribbling the ball towards the opponents side of the court.

Panel 10

Low close up which also catches the shoe slightly on the player driving to the basket against a defender.

Panel 11

Medium shot in slow motion of player doing Jordans legendary dunk and have it ending before it goes in the hoop.

Panel 12

Extreme close up of the shoe with the text on the bottom left saying “its game time”

there is no music in this commercial. Just strictly people talking, crowd cheering, and the sounds of sneakers pressed upon a waxed floor. along with players breathing heavy to make the commercial more dramatic.

Panel 1 Main Character thinking about the upcoming game. medium side view shot

Panel 2

Profile shot of the coach telling the main character to suit up

panel 3

close up of the shoe from the right side. slightly showing the left leg

Panel 4

back view(20ft) of the main character walking toward the court

Panel 5

Body shot but in slow motion of the main character doing Jordan’s famous dunk.

Panel 6

Establishing shot of the sneaker on the court with the motto”Its Gametime” on the top right hand corner.

James Thorne

Jordan 11’s Creative Brief

1. Target Audience- Teenagers to young adults. High School/College Basketball Players. Moderate Income.

2.Objective- This is an ad campaign to sell the Jordan 11 sneaker that comes out once a year. We want to make people feel like they NEED to have this sneaker. Show its performance on the court and demonstrate how well you can play in this sneaker

3. Most Important thing to say- The motto is “Its GAMETIME” which is a well known motto that basketball players say at the start of a game.

Script:

The scene starts off with the main character thinking about the game in the locker room. His coach comes in to tell him that the game is about to start come so come to the court. I will have a dramatic scene of the gym locker door closing. The player will walk through the halls of the gym and approach the court. As he walks the lights from the court will overcome the screen which will lead to the sneaker being shown with the headline saying “ITS GAMETIME”.

Panel 1

Main character thinking about his upcoming game. medium side view shot

Panel 2

Profile shot of the coach telling the main character to get ready and come to the stadium

Panel 3

Extreme close up of the sneaker from the side to just have the left leg slightly showing

Panel 4

tracking shot of the gym locker room door closing behind them.

Panel 5

From the back point of view medium shot of the main character walking towards the court from the halls. Tracking him until he gets to the court.

Panel 6

Extreme close up of the sneaker on the court now showing both of the sneakers close together.

James Thorne

James Thorne

James Thorne

James Thorne