James Thorne
Jordan 11’s Creative Brief
1. Target Audience- Teenagers to young adults. High School/College Basketball Players. Moderate Income.
2.Objective- This is an ad campaign to sell the Jordan 11 sneaker that comes out once a year. We want to make people feel like they NEED to have this sneaker. Show its performance on the court and demonstrate how well you can play in this sneaker
3. Most Important thing to say- The motto is “Its GAMETIME” which is a well known motto that basketball players say at the start of a game.
Script:
The scene starts off with the main character thinking about the game in the locker room. His coach comes in to tell him that the game is about to start come so come to the court. I will have a dramatic scene of the gym locker door closing. The player will walk through the halls of the gym and approach the court. As he walks the lights from the court will overcome the screen which will lead to the sneaker being shown with the headline saying “ITS GAMETIME”.
