Logo Research Paper

Jordan Stanley
COMD 1112 – Digital Media Foundations October 20, 2020
Prof. M. Brown

*This is their current logo!*

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“Glory, glory Man United; Glory, glory Man United; Glory, glory Man United; As the Reds go marching on, on, on!” This is the lyrics of a song that rings out on the football pitch as a Manchester United game goes on. A song like this cannot be sung about a team without history, and their logo represents that. The present logo, introduced in 1998, contains a red and yellow crest and semicircular frames; showing off a ship, an image of a devil, two footballs on the far left and right, and the words Manchester and United on the top and bottom arcs. As you can see, at the top is a ship. The ship is a symbol of urban trade since Manchester is one of the main port communities in England. The use for the red devil image and adoption of the nickname is owed to Sir Matt Busby, one of the most well-known managers of the team, as he was the reason Manchester United adopted the term; as he was inspired by the nickname of the rugby team Salford City “Les Diables Rouges.” The nickname sprouted the right for it to be on the logo. The two footballs are there quite frankly because of the sport, and the words “Manchester United” because of the name. Sir Matt Busby and the Manchester United council is responsible for the design of the logo. Now, this may appear as a very appealing logo, but it took many iterations to get to this point

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*THIS IS THEIR LOGO HISTORY!*

Now the team was first dubbed the Newton Health LYR Football Club in 1878, and the logo you may see in the above image doesn’t apply, because though a graphic was made, it was not used on the shirts of the players. Now the first true crest of Manchester United, which barely represents the current design, was introduced in 1902. It comes across as a lot with a first look but it contains “a shield with three yellow stripes, a ship, a heraldic hoofed wolf with antlers of a moose, a lion, bees, a knight’s helmet, and the motto “Concilio Et Labore.” The crest is based on the Manchester Coat of Arms, the globe at the top representing their global trading dominance, and the bees represent a token of perseverance. The rose on the lion and “antelope” is the symbol of Lancashire, the county that Manchester belongs. The motto means wisdom and effort, and the three stripes represent the three rivers, Medlock, Irwell, and Irk.

Now, this is definitely a lot to take in off of the first look, hence why the logos to come after barely including any of the original parts. In the 1960s, a simplified logo was unveiled, using a top and bottom banner with the words Manchester United and Football Club, respectively. A red, white, and black color scheme was adopted and included two roses by the arches. The shield showed only the ship and stripes, altogether an ode to the fresh style of football that United was playing at that time.

Now from the 1970s to the present time, you have a logo that has little changes throughout, becoming the one known worldwide. Sir Matt Busby adopted the Red Devils tag, and a devil replaced the stripes representing an intimidating presence in world football. The white lettering on the banners changed to gold; the color scheme as a whole

changed to red and yellow, and removed, was the phrase “Football Club” with “United” moving from the top banner onto the bottom. Replacing the roses is the duo footballs, and the text used, in 1998, went from a thinner, bunched up lettering, to a BOLDER, spaced out and stronger lettering; which is actually a quite simple San-serif font. That altogether brings a logo of the most successful English football club of all time. It can be spotted on their players’ kits, which are now made by Adidas, the Manchester United website, videos games such as FIFA, and everywhere that this team is talked about; whether that be ESPN, Sky Sports, Newspapers, Blogs, everywhere!

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Works Cited :
https://sportslogohistory.com/manchester-united-fc-primary-logo https://1000logos.net/manchester-united-logo/ https://www.sportskeeda.com/football/evolution-of-manchester-united-crest https://logos-world.net/manchester-united-logo-history/ https://www.si.com/soccer/2020/04/20/meaning-behind-crests-logos-man-united- panathinaikos-cruz-azul
https://www.manutd.com/en

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