Some time has passed since our last group assignments.
A really amazing woman had a meeting with us in the studio through skype. Our supervisor knew her from back when. This woman owned a footwear brand in Brooklyn but also is a major influence in the skate boarding world. She mainly focuses on pro women skaters and influences women to take charge in the rights issues. The brand is called Heavy Discussion.
The new project was to pitch a logo design for the brand. We had a couple of ideas. We wanted to logo to be abrupt, subliminal and modern. Me and my partner sketched and jotted notes. This was a collaborative project with me, my partner and supervisor. We received influence from the skate world and women’s products. We thought of using the idea of women’s period blood of the in your face feel but kept it clean leaving it to the modern world. We looked at band design, skate design but went for a cleaner feel. Here was our progress with the logo design and the many directions we took.
