This week a lot of the discussion was focused on the rebranding of the organization. The organization wants to branch out because so far, its community is centered around the Bronx, but my supervisor wants to expand to other boroughs. Their plan is to rename the organization and design a new logo. There was a google form that everyone pitched in to discuss opinions on different color pallets. The color options were mainly the three primary colors or earth tone colors.
On the social media side our photo edits did not do well when it came to user interaction. I believe this is because at this time the Ukraine situation was just getting started. The internet was mainly focus on what was happening on the east, so it seemed to me all the posts about Ukraine flooded out any other posts on any other topic.
Image source: https://commons.wikimedia.org/wiki/File:Outline_of_Ukraine.svg
The social media team discussed if the news about what is happening in Ukraine should be talked about or ignored on our page. Personally, I feel like we shouldn’t go looking for things to talk about relating to the situation and just let social media be an escape from current news, but my team feels divided. It really depends on our target audience and if we can relate the Ukraine situation to our main topic of food insecurity.
