In an era where technologies, businesses, and other innovations taking place and still growing, one of the most powerful things that is helping these kind of companies and businesses to keep themselves stay strong and relevant with current events is known as Branding. Brand is a name, term, or symbol that many companies and organizations use to help market a product, advertising, and other strategies with a help of a strong brand name such as McDonalds, Coca-Cola, Facebook, Google, Apple, and many other brands. However, the powerful a brand is, there will be competition that other businesses will do to get half of the cut from the big names. One of the reason for these brands to have a huge focus from many people over the years, is the use of the logos that big companies use to help make their brand name very recognizable for many and change its appearance to be more relevant with the time. This however helps social media websites such as Twitter and their blue bird logo to be recognizable for many as 500 million active users and their logo appearing on many other advertisements.

In the mid-stage of the worldwide web, the origin name of Twitter wasn’t even called by that during its early stage as a domain site. From 2005-2006, the code name project of twitter was originally known as “twttr”, Its logo design was Inspired by the Flickr site and the five-character length from the American SMS code. The project was created by Jack Patrick Dorsey and his crew during the early stages of Twitter when they couldn’t use the name Twitter since it was already own by a domain site. After six months of the launch of twttr, Jeromy and his crew decided to fully purchase the domain name Twitter where they begin to change the original name of twttr to what is officially known as Twitter. In the early stages of Twitter, its original logo was more of a greenish color and not the iconic blue that we see today, with the fonts having this bubbly feel to it and the words having this environmental feel of wet droppings that you see from a fresh leaf of a plant.

After the purchase of the domain name and the name change from twttr to what is known as Twitter, things were about to change which lead Jeromy and his crew to begin restructuring their new Twitter site and redesigning the original twttr logo to feel more appropriate with the new name change by adding in the letter I and E to the design, and giving it more of a open blue sky feel to it like receiving a message or notification from the clouds above the skies. This idea leads the crew to officially give the title name Twitter that iconic blue-sky color that we all known, giving that easy recognizable appeal to it from 2006 to 2010.

Around the same year of 2010, In September 14, Jeromy and his crew decided to tweak the current Twitter logo design by adding in a little mascot that would-be part of the Twitter ecosystem. What they added is a little blue tweedy bird named “Larry the Bird”.  The idea of the little bird icon came from the idea of the Twitter name feeling more of a birdy name, and the name Larry Bird idea came from the NBA team Boston Celtic fame, which was later confirm from the Twitter Co-Founder in August 2011. In the design that was use from September 14 2010- June 5 2012, It wasn’t a major design change with the addition of the well-known twitter bird, but the name and design did help the site being more recognized and in addition of them having a major community of over 100 million users.

After the success of Twitter being main stream with the outside consumers, the name and logo itself helps makes it much easier for others to advertise the social media site and help others to expand their own independent community worldwide. In June 5 2012, the Twitter website community and the name itself have gotten so expansive which lead to the redesign of the logo again, but this time dropping the Twitter name, changing the “Larry the Bird” name to just simplified “Twitter Bird”, redesigned the Twitter Bird to make it a bit more simple and looking upright like the bird is rising high. As of now the current logo of Twitter is nothing but the iconic bird that is very recognizable, that many know what the logo is referring to the Twitter website, a site where many people send tweets, share their current events, and meeting with big people in a community that is currently holding over 500 million register users sending over millions of tweets every day.

 

Sources:

.Wikipedia

https://en.wikipedia.org/wiki/Twitter

.LogoBee

https://www.logobee.com/logo-design-blog/post/a-short-history-of-twitters-logo-design

.Twitter

https://about.twitter.com/en_us/company/brand-resources.html

.CreativeBlog

http://www.creativebloq.com/logo-design/evolution-twitter-logo-31619677

.Logopedia

http://logos.wikia.com/wiki/Twitter