This is the E-Portfolio of Jailen Paguay, a Business & Technology of Fashion major student with a module specialization in Textile Design at New York City College of Technology, (CUNY). She has a strong interest in fabric innovation, textiles, and sustainable fashion practices. This portfolio showcases her creative and academic development throughout her studies, blending hands-on making with conceptual exploration.
This portfolio shows her coursework through the years. It has played a key role in shaping her skills and perspective. From LED-embedded garments to research on inclusivity in beauty and fashion, this portfolio reflects her commitment to pushing boundaries and designing with purpose. Thank you for visiting I hope you enjoy exploring my work!
The logo for “Jailen Paguay” incorporates a stylized floral motif with colors that represent strength, creativity, and femininity, chosen based on color psychology and merchandising principles Visual Merchandising by Bell J. & Torres. The colors used in the logo include deep navy blue, rust, peach, and soft orange. Colors evoke emotional responses that can influence perception and brand image (Bell & Torres, 2020, p. 25). Specifically, Navy blue signifies strength, intelligence, and professionalism (Bell & Torres, 2020, p. 26), which aligns with Jailen Paguay’s value of being a hard-working and thoughtful woman. Rust and deep orange tones represent earthiness, warmth, and vibrancy, which express resilience and creativity (Bell & Torres, 2020, p. 26). Peach and soft coral hues evoke warmth, friendliness, and approachability (Bell & Torres, 2020, p.26).
These colors create a visual identity that reflects her confidence, inner strength, and creativity. Qualities that are foundational to Paguay’s personal and professional identity. The logo features a classic serif font to evoke professionalism, elegance, and tradition. Serif fonts are widely used in branding when the aim is to convey trust, intellect, and authority. Serif fonts are traditionally associated with formality, strength, and readability, making them an ideal choice for someone hardworking, intelligent, and reliable. The bold nature of the typeface also visually reinforces strength and presence, aligning with the powerful floral imagery (Ambrose & Harris, 2011). Together, the color palette and typography make a cohesive brand image that shows Paguay’s values while setting the tone for the visual elements that follow.
Mission Statement:
As a passionate professional, Paguay is dedicated to crafting meaningful and technically sound fashion rooted in cultural awareness, innovation, and integrity. Her mission is to merge design with purpose. To inspire confidence, celebrate identity, and push boundaries in real-world fashion and textile applications. Paguay strives to uplift underrepresented voices, such as the Latino community, and foster inclusivity by serving as a mentor to others through design education. Paguay’s goal is to become a skilled design communicator using CAD, visual storytelling, and digital tools to share concepts with clarity and passion.
