Case Study
Problem
Counterculture Brooklyn needed a visual Poster that clearly communicated its purpose as a cheese-industry event. They originally didn’t have a poster My goal was to create a design that felt warm, approachable, and connected to the culture it represents.
Research and inspritation
I looked into what Counterculture events are, websites, and branding, and plenty of bold layouts. Warm colors, strong typography, and simple shapes kept appearing in my references. This research helped me understand that the design should feel handcrafted, friendly, and easy to read while still standing out.
Process
I explored several iterations, starting with basic layouts and warm color palettes. I later introduced a mouse silhouette to add personality and make the design more memorable. I refined the typography, spacing, and color blocking to create a clearer hierarchy. Final adjustments focused on consistency and balance, resulting in a clean and cohesive visual system.
Final Design Assets
The final set includes a polished poster, social media graphics, and clean image. The design uses warm colors, bold type, and a simple illustration style to communicate the event’s character and location. Everything feels unified and flexible for both print and digital use.
Impact
The design gives Counterculture Brooklyn a clearer and more inviting identity. It highlights the cheesy nature of the event and makes the information easy to understand. The final look feels fun, warm, and true to the cheesemaker community it represents.
Reflection
In this project, I learned how to take an existing event poster and redesign it in a way that felt true to the event while still reflecting my own style. Working with guidelines like consistent graphic elements, a focused color palette, and clear alignment helped me build a design that felt intentional and cohesive. Going through multiple iterations strengthened my ability to refine type hierarchy, experiment with layout, and make visual decisions with purpose. Overall, the process taught me how to balance creativity with structure and how small adjustments can make a design feel more polished and effective.
