Category Archives: Coursework

INTERVIEW | Video Editting / Shooting – IMovie

Built Video interview within IMovie program, editting, cutting the footage shot on Ipad. Interviewed classmate about his career plans and interests in Graphic Design. It gave me great incite about digital media editting practices such as cutting down footage to fit into timeframe.  Added Photos to match interviewee answers and added ‘text’ of title page and name of interviewee. As well, added the  intro and outro in the frames.

 *emailed private link

 

 

Journal #24

Bezold effect (source)

The Bezold Effect is simply the fact that the substitution of a single color causes every other color in the design to shift in relationships. Changing just one color in a design changes the entire design in composition, personality, spatial perception and weight. When one color is changed, relationships between all colors in the design are altered. It is important to understand that the color relationships do not change evenly. Some colors will appear slightly lighter, or slightly darker, while others will appear significantly darker or lighter, or more saturated, or desaturated.

Informal: A Color can dictate changes in a composition and in addition, with the shifting of colors in a design composition will alter the entire composition.

simultaneous contrast (source)


Simultaneous contrast is demonstrated in the lower left panel. The three small squares are the same physical lights as in the top panel. The labeled squares are physically identical, and in the top panel they have roughly the same appearance. In the lower left panel, however, the pair that are physically identical have different color appearances due to the simultaneous contrast effects of the green and magenta backgrounds. 

Informal: Some colors with different backgrounds will appear different based on the contrasting backgrounds. The colors will vary because of the background added  value in the hue.

Color Interaction (Source

Perhaps the most predominant property of color is its relative character.  No color can be evaluated outside the environment in which resides. In his book “Color Interaction” author Josef Albers states that “the same color allows innumerable interpretations.” The same color may appear different when it is placed on other colors, and different colors may appear the same when placed on diverse other background colors.

Informal: Color is based on the background and it will transform and appear different when placed amongst other colors.

 

‘Turn Your Wounds Into Wisdom’ – Oprah Winfrey | Quote Project | Postcards

 “Turn Your Wounds Into Wisdom”, the quotation from Oprah Winfrey is the focus of my postcard project. I used Helvetica Condensed Bold and Helvetica Light as a main typeface. Oprah Winfrey face is within the text, ‘Wisdom’, it adds to her  meaningful quote. I  used reflect tool to switch the direction of the part of the quote ‘ Turn Your Wounds Into’ and ‘Wisdom’ is in all caps to highlight wisdom as the focus of the postcard. I wanted to create movement and rhythm in my postcard composition.
Complentary Colors in this composition. I layered the U’s for an effect of showing how
turn your wonders is separated from ‘into’ and ‘Wisdom’.

Turn Your Wounds into Wisdom is reflect tool creating a backward effect and adding more focus on turning your wounds into wisdom.

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RHYTHM + MOVEMENT (Coroflot)

  • RHYTHM

    I noticed Rhythm in these examples of graphic work because the designs have a strong repeated pattern and energy to the works. Forms of variations in color ways and shapes that follow with a flow and movement to the design hierarchy therefore, it makes sense to the viewers eye to have a full visual understanding of the graphic.

    Kristina Wedo

    Wedo’s graphic  for Baby All Right’s Halloween Showcase shows rhythm in the type and color palettes the designer chooses to use within the flier and using the color to travel throughout the graphics.

    Alejandra Garcia

    Garcia’s design stood out to be as a viewer because there is a rhythm to the design and makes it feel less violent with the orange background behind the figure, even though this used for gun shooting ranges practice sample body. The designer customized this design with gun holes and spattering blood references which create a swing to the design and makes it less familiar and less static but more active guiding the viewers eye to the type to promote the Play or showcase.

     

    BRAD ADAMIC

    Adamic’s pattern has a lot of movement within variations of greys and black (figure ground influences) working as a contrast but feels very active as a print. The design is is varied between leaves and camo design. In a way looks like dried up leaves and lively leaves.

    MOVEMENT

    BRIAN NAYLOR

    Naylor’s shows movement in his work by having the coffee flying in against a white background and give you the feeling of the movement that it is an active and healthy snack. The coffee is the main focus of the design,  espresso is the main ingredient in the health bar, One Whey (Zero).

     

  • Timothy Hirschey

    Hirschey’s logo explores movement with the shapes of circles, oblique and scaling of the logo to make your eye to focus in on the designs. The hands of the logo creates closure and swing to the logo. The plaid design within the logo creates this lumberjack feel against the lines within the beard of the lumberjack adds more direction to the contrasting designs.

  • Alejandra Garcia

     Garcia’s movement in the designer work’s theres a variation of energy with the white/black/grey tones in the shapes starred layered design and the background with grey tones. The movement is in the lines and it feels like the graphic was active through the shapes that are interlocking within each other.

 

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Visual Hierarchy

Capsule PHarmacy (online pharmacy)

The Pharmacy that wants other pharmacies to be better (1)

CAPSULE SIGNAGE/LOGO (2)

GRAPHIC OF A CAPSULE PILL (3)

CAPSULEPHARMACY.COM (4)

Peapod (food delivery service)

IMAGE OF EGGS W/”CAGE FREE / SCHELP-FREE’ (1)

PEAPOD TRUCK (2)

THIS IS A SIMPLE AD SHOWING THE LOCAL BROOKLYN START UP IS DOING DOOR-TO-DOOR FOOD EXPRESS SERVICE SIMILAR TO ‘DIRECT FRESH’

Madewell (women’s clothing brand)

“I WANT A BOYFRIEND” (1)

CLOSE UP OF MODEL WEARING MADEWELL DENIM (2)

MADEWELL (3) BRAND LOGO

WE’RE ON IT. (4)

small type under this slogan “Our weekend-ready boyfriend style is swipe right worthy hinting at dating apps like ‘tinder’ (5)

 

Scale Excerise