Course Description:
BUF 2203 Visual Merchandising
BUF 2203 Syllabus
An exploration of visual merchandising through the consideration of product presentation in the retail environment. Investigates the theoretical and practical use of in-store environments, lighting, special effects, fixtures and product placement as a form of visual communication intended to convey a specific message about the fashion brand and to influence the consumer.
BUF 2203 Assignment
