My trip to the AIGA (American Institute of Graphic Arts) was very interesting from what I usually see at an exhibit.s visual diaries, which he uses to register his working process including ideas, perceptions and first sketches. s specific creative process but also the steps that any design project may involve. The show takes us from first ideas to final designs, guiding us through the stages in between where concepts and shapes change until reaching the most adequate conceptual, contextual and formal result. is also a journey through Spanish culture. Mainly devoted to corporate identity and editorial design, Estrada has worked for some of the most significant cultural institutions and companies in Spain. Through his designs we encounter the writers, institutions and events that are at the core of contemporary Spanish life.
The first piece I’ve chosen is Estrada’s cover for Barack Obama’s autobiography. In the cover is use Sans Serif typography and uses three line type to stand out the “OBAMA”. The text is aligned in the center and each roll has two letters. The size of this book is 1.5 x 5 and have around 400 pages. The cover of this book is very simple.
The second one I’ ve chosen is the in center of Estrada: Sailing through design and there is a quote that read about:
“ Full and empty.
Black and white.
Thesis, antithesis, and synthesis. Distilling ideas. Squeezing them until only the essential juices
of the first sketches remain.”
In this quote it use the thick black capital letters and capture your attention when you enter.
“Estrada: Sailing through design” is an exhibition at at the AIGA National Design Center, structured around the graphic designer Manuel Estrada’s visual diaries, which he uses to register his working process including ideas, perceptions and first sketches.