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HMGT 2405 Hospitality Marketing
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Week 1: Why Study Marketing?
Week 2: Introduction to Hospitality Marketing
Week 3: The External Environment
Week 4: Understanding Consumer Behavior
Week 5: Marketing Segmentation & Positioning
Week 6: Developing A Marketing Plan
Week 7: Information for Marketing Decisions
Week 8: Midterm
Week 9: Developing & Managing Products
Week 10: Price
Week 11: Place (Distribution)
Week 12: Promotion
Week 13: Putting It All Together
Week 14: Project Presentations
Week 15: Final
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Week 15: Final
Week 15: Final
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HMGT 2405 Hospitality Marketing
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